Freelancer profile translated to English.
Back to original languageAbout Emmanuelle
Hello!
I am a senior Product Designer with expertise in UX research, CRO, and e-commerce optimization. I support teams in product discovery, design, and decision-making, with a performance-oriented approach.
As a freelancer for over ten years, I improve digital journeys by leveraging user research, design, and behavior analysis to create useful, accessible, and effective experiences.
Areas of Expertise:
🕵️ UX Research & Research Ops
- Research structuring: research framing, UX KPIs, repository, and structuring
- Quant/Qual: interviews, surveys, user testing, behavior analysis, CSAT.
- Discovery: needs identification, problem framing, learning synthesis.
- Data analysis: analytics, heatmaps, recordings, journeys.
👩🎨 UX Product Design & Builder
Journeys and sitemaps, workshops and design thinking, wireframes, mockups, prototyping, vibe coding.
👨🔬 CRO
Journey and behavior analysis, hypotheses, CRO roadmap, A/B test piloting, continuous optimization.
👩💻 Product Management
Framing, prioritization, backlog, user stories and specs, technical piloting and coordination.
Client References:
⭐️ Camif - CSAT 92.5% | +20% conversion in 6 months | Continuous research structuring
⭐️ Aroma-Zone - E-commerce and service mobile app discovery
⭐️ Marco Vasco - CRO, UX|UI and vibe coding - +90% optimization in A/B testing
but also Enedis, SNCF, Orange, Engie, Société Générale, Yves Rocher, RATP, Publicis Groupe, Crédit Mutuel Arkéa, etc.
RGAA, GDPR, and eco-design friendly.
English
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 10km), Rennes (up to 10km), Nantes (up to 10km)
Experience
- Marco Vasco (Groupe Figaro)Product Manager CRO and Product DesignerE-COMMERCEMarch 2025 - Today (1 year and 3 months)Paris, FranceMission: Marco Vasco is an online tailor-made travel agency. The objective is to identify optimization opportunities to increase conversion rates and lead quality.Actions:
- UX and CRO audit, identification of quick wins
- Prioritized backlog and roadmap (A/B and development)
- Writing user stories and monitoring development
- Monitoring, analysis, and reporting of indicators
- Implementation, monitoring, and analysis of A/B tests
- Graphic mockups of recommendations for integration
- AI POC
- Reporting, communication
Result: The first A/B tests implemented allowed for initial optimizations with strong enthusiasm and confidence levels (+95% for some KPIs). Gradual acculturation around UX and CRO, which were not previously structured. - Aroma-zoneUX ResearcherE-COMMERCEDecember 2024 - March 2025 (3 months)Discovery phase to define and frame the future experience of the application.Mission: Validate the product opportunity and secure a functional foundation for a high-value mobile app, e-commerce, and phygital service.Actions:
- Strategic framing & definition of R&D objectives
- Mixed research: interviews, focus groups, surveys, in-store shadowing
- Facilitation of ideation and prioritization workshops
- Prototyping and iterative user testing
Result: A de-risked concept validated by users and teams, aligned with the company's business objectives and technical and budgetary constraints. - Camif.frLead UX DesignerE-COMMERCEJune 2020 - September 2022 (2 years and 3 months)Collaboration with Camif for a little over 2 years. First on identifying quick wins to implement and organizing user research (exploratory and continuous), then on the redesign of the new e-commerce platform, with a focus on acculturation.Actions:
- Piloting UX research (quantitative & qualitative, analytics, benchmarking, user testing)
- Journey design: sitemap, wireframes, prototyping
- Structuring an A/B testing approach with impact measurement
- Facilitating co-design workshops with product, development, and business teams
- Implementing Design Ops / Atomic Research, user-driven acculturation
Results:- Conversion rate increase from the first months (+20% from the first optimizations)
- CSAT of 92.5%
- Secured roadmap meeting user, business, and company needs
- Camif was voted best furniture website of the year 2022 by Capital/Statista
Reviews
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Training "User Experience: Best Practices"PYRAMYD2015Définition des objectifs de l‘UX Design dans le processus digital interactif Analyse de projet Construction de personas Démarche de conception Mener un projet de l'idéation au prototype
- Level III Title "Multimedia Graphic Designer"Centre de Formation Informatique2013Intégration front et webdesign
Certifications
- Partner Certification: Contentsquare FundamentalsContentsquare2023