Freelancer profile translated to English.

Description

Strategy

As an expert in design, strategy, and innovation methodologies, I specialize in the strategic development of products and services to create high-impact businesses.

My expertise allows me to transform ideas into sustainable successes, while fostering innovation and efficiency.

Passionate about the challenge of aligning your business challenges and objectives with your clients' needs and usage, I implement a methodology that de-risks your product and makes it a true commercial success!

I will guide you from start to finish in implementing Design methods and processes, by educating your teams.

Impact

With rigor and method, I help you measure the impact of UX on concrete KPIs: engagement, retention, abandonment rate, etc.

Together, we will also model your own impact, by identifying strong areas and implementing steering tools (impact business plan).

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Aix-en-Provence (up to 50km), Marseille (up to 50km)

HeeGee
Founder
HEALTH AND WELLNESS
March 2023 - Today (3 years and 3 months)
Strategy & Product Management
Competitive Analysis
Product Market Fit
Feature Definition
Prioritization
Product Design
Product Strategy
Roadmapping
Wireframing and Prototypes
Implementation of KPIs and Impact Indicators
OKR Strategy and Value-Based Steering
Design Ops and Product Culture

Impact
Identify its 5 main impact pillars
Also identify and reduce its negative externalities (impact)
Implement an impact business plan
Identify KPIs and impact measurement methods

Innovation
Facilitation of co-creation and collective intelligence workshops
Agile Project Management
Change Management
Digital Transformation
Creative Idea Generation Process
Monitoring of new technologies and methodologies
Integration of artificial intelligence in user journeys and tools.
Measurement of the impact of solutions in the short, medium, and long term
Inclusion, accessibility, systemic design acculturation

Organization
Company Culture
Organizational Design
RACI

Business
Design a clear and convincing deck (investors, clients)
- Both in content and form -
OKR

Methodologies
Design Thinking
Experience Mapping
User Research
Agile + Design Methodology (Lean UX, Design Sprint, Scrum UX)
Co-design / Participatory Design

Leadership & Mentoring
Design Coaching and UX Acculturation
Implementation of collaborative rituals and processes
StartUp, ETI ,Grands groupes
Consultant
March 2023 - Today (3 years and 3 months)
Innovation, AI, applications, websites, UX design, strategy, product market fit, design thinking, impact measurement, artificial intelligence, HRtech, femtech, fintech, insurtech, business software, SaaS.

Short-term mission support for startups, SMEs, mid-cap companies, and large corporations on strategy, product, product market fit definition, design, and artificial intelligence challenges.
ManoMano
Senior Design Lead
E-COMMERCE
March 2020 - March 2023 (3 years)
Paris, France
In a hyper-growth context of a Unicorn marketplace present in 5 countries, cross-functional leadership of a Design team that grew from 7 to over 20 in 11 months.

Areas of Intervention
Supervision and management of teams with distributed resources (Paris, Bordeaux, Barcelona)
Definition of recruitment and onboarding plans (resources, job descriptions, salaries, and locations)
Setting objectives and evaluating skills

Direction and Project Management in France and Internationally
Management of multi-domain digital projects (mobile application, website, business tools)
Agile project management for evolutions, with scaled agility (SAFe)

Strategy & Product Management
Competitive Analysis
Product Market Fit
Feature Definition
End-to-end Product Design
Product Strategy
Roadmapping
Wireframing and Prototypes
Design Ops and Product Culture

Methodologies
Design Thinking
Experience Mapping
User Research
Agile + Design Methodology (Lean UX, Design Sprint, Scrum UX)
Co-creation and collective intelligence workshop facilitation
Scaled Agility (SAFe framework)

Leadership & Mentoring
Design Coaching and UX Acculturation
Implementation of collaborative rituals and processes
Awareness and coaching in Legal Design (in collaboration with Legal & Finance teams)

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Master - Sociology and Ergonomics of Digital Technologies
University of California - San Francisco
1999
Former des experts dans l’analyse des usages des technologies de l'information et de la communication, en combinant sociologie des usages et ergonomie cognitive. Les diplômés sont capables de mener des études d’usage, d’élaborer des protocoles d’analyse, et de formuler des recommandations pour la conception de dispositifs numériques centrés sur l’utilisateur.
Design Master Degree
University of California - San Francisco
1999
Approche pluridisciplinaire incluant psychologie cognitive, ergonomie, sociologie, et interaction humain-machine. Méthodologies design thinking

Digital Accessibility
Zigourat
2018
Equity, Diversity, and Inclusion Accessibility Digital Inclusion Digital Accessibility
UX Design Certification
Gobelins
2018
Experience Map Innovation and Design Thinking User Interview Testing Strategy User Testing Rapid Prototyping User Story Mapping User Research Wireframing and Prototypes Customer Journey Mapping

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Emmanuelle Blanck

UX Design & Strategy

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