Emmanuelle A.

Consulting on image positioning, influence, reputation, and public relations for executives, organizations, and high-profile individuals. Development of strategic PR insights, operational recommendations, media angles, key messages, and presentation materials. Structuring aligned, protective, and actionable public speaking and communication strategies.

Key contact for the sales department and various group departments, developing a brand narrative around BFM Régions (4 channels: BFM Marseille Provence, BFM Toulon VAR, BFM Nice Côte-d'Azur, and BFM DICI), creating and structuring advertising products, and managing commercial highlights. Developing the marketing strategy: Participating in the construction of the commercial policy. Establishing brand positioning and narrative. Brainstorming advertising products and their after-sales service. Operational Marketing: Verifying product implementation in tools. Participating in the development of client proposals with strong strategic input. Training and presenting the offer and products to the sales team. Coordinating the creation of custom offers for advertisers. Competitive intelligence. Communication: Defining and implementing a local communication plan, managing LinkedIn accounts. Identifying and establishing partnerships for high-visibility local events. Independently organizing client PR events.

Operational Communication Manager for Intermarché and other brands within the Les Mousquetaires group, for the entire South-West region. 400 stores (POS) in the South-West, multi-brand (Intermarché, Bricomarché, Roady, Poivre Rouge, Bricocash, American car wash, and Netto). I am responsible for creating promotional leaflets for the South-West region as well as for the region's points of sale (POS). My role is to support a POS in its communication. After defining its objective, I propose a precise communication strategy specific to its store.

- Select suppliers, subcontractors, and service providers

- Negotiate a contract

- Monitor the execution of a service

- Coordinate a commercial strategy

- Define a communication strategy

- Adapt a communication campaign to its target audience

- Define communication objectives with the client

- Establish specifications

- Select campaign projects

- Select communication channels (media and non-media)

- Present a finished product to the client

- Organize an event

- Coordinate project teams

- Monitor project execution

- Coordinate project stages

- Allocate the communication campaign budget across different items

- Monitor campaign dissemination, analyze results, and produce a report

- Invoicing & reporting