Freelancer profile translated to English.

Description

After 7 years of experience in CRM in the media and e-commerce sectors, I embarked on the new adventure of freelancing and I support companies in defining their customer strategy and deploying it.

Since 2018, I have been advising and supporting my clients on their CRM issues:

- Customer strategy: definition and monitoring of the customer marketing strategy (acquisition and loyalty), definition of personalized customer journeys and communication plans (triggers, emailings, push notifications)

- Support in choosing CRM tools (CMT, BI)

- CRM environment audit (Architecture, organization, process)

- Management of multi-channel CRM projects (database creation, tool migration)

- Campaign management / communication plan

- GDPR advice

- Customer knowledge studies: brief, definition of monitoring KPIs, creation of tailor-made dashboards, analysis of KPIs and ROI of marketing actions

Looking forward to exchanging!

Languages

English
Fluent
Spanish
Native or bilingual
Greek
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Brut. média
CRM Consultant
PRESS AND MEDIA
April 2021 - May 2021 (2 months)
Paris, France
- Support in creating CRM reporting for the BrutX brand (CRM, subscriptions, uses)
- Support in taking control of campaign management tools (Selligent)
- Advice and support for the deployment of automated scenarios (marketing automation)
- Audit of service emails
Reporting CRM Email marketing Project management
Les Inrockuptibles et Radio Nova
CRM Consultant
PRESS AND MEDIA
December 2020 - Today (5 years and 6 months)
Paris, France
CRM consulting and support

- CRM tool migration
- Database management
- Deliverability recommendations
- CRM strategy advice and support: acquisition and animation plan
- CRM dashboards template
Project management CRM Email marketing Marketing automation Digital marketing Data
L’Occitane
CRM Consultant
FASHION AND COSMETICS
December 2020 - April 2021 (4 months)
Paris, France
CRM project management - deployment of a marketing solution for personalizing email content

- CRM environment audit: objectives, challenges, audit and data analysis
- Gathering requirements for headquarters and its international subsidiaries.
- Call for tenders (Earlybirds, Rich Relevance, Relevant, MoveableInk...)
- Project management
Project management Email marketing Digital marketing Artificial intelligence Data marketing CRM