Freelancer profile translated to English.
Back to original languageAbout Emmanuel
I am a passionate and versatile digital strategist, specializing in improving companies' online presence and optimizing return on investment. My expertise covers SEO, Google Ads, PHP, Wordpress, Prestashop, OOP, JavaScript, and jQuery.
Key Skills:
• SEO: Search engine optimization, improved visibility and ranking.
• Google Ads: Creation and management of targeted advertising campaigns.
• PHP & OOP: Development of dynamic websites and custom applications.
• Wordpress & Prestashop: Design and customization of websites and online stores.
• JavaScript & jQuery: Interactive and user-friendly interfaces.
Why Choose My Services?
1. Personalized Approach: Understanding your business, your goals, and your target audience to create a tailor-made strategy.
2. Close Collaboration: Clear communication and teamwork to achieve results that meet your expectations.
3. Continuous Updates: Up-to-date and effective solutions based on current trends and best practices.
4. Versatile Expertise: Comprehensive service tailored to your needs, without the need for multiple providers.
Contact me to discuss your projects and propel your business to new horizons. Together, we will achieve your growth objectives and set you apart from the competition.
French
Native or bilingual
English
Conversational
Can work on-site
Rochefort (up to 40km)
Experience
- IndépendantWeb Consultant, SEO Expert, Web DeveloperDIGITAL AND ITSeptember 2013 - Today (12 years and 11 months)Rochefort, FranceFor over 10 years, I have been assisting companies and agencies in the design, development, and visibility of their web projects. As an independent consultant, I combine technical (development) and marketing (SEO/SEA) expertise to offer tailor-made, high-performance, and sustainable solutions.
Development & Integration
I design custom websites using WordPress, WooCommerce, and PrestaShop, adhering to best practices in PHP 8, JavaScript, and PSR-12. I also develop custom plugins and modules, API integrations, and n8n/Python automations to optimize workflows (product synchronization, orders, customer data, etc.).SEO / SEA & Digital Strategy
As a Google SEO & Ads expert, I develop comprehensive acquisition strategies: technical audits, semantic research, optimized content writing, high-performance SEA campaigns (CPC, CTR, ROAS). My approach is data-driven, relying on performance analysis (GA4, Search Console) and transparent results tracking.Global Support
I am involved in all key stages: redesign, migration, performance optimization, maintenance, security, hosting, and training. My role is to make every web project more robust, faster, and more profitable, without technological dependency.Typical Collaborations
SMEs, communication agencies, e-commerce businesses, institutions, or freelancers: I adapt to each context to build realistic, scalable, and measurable solutions.**My priority**: to combine technical rigor, business strategy, and operational efficiency, with a direct, clear, and results-oriented approach. - Web Partners - MyPrivateDealWeb Development ManagerDIGITAL AND ITJune 2016 - March 2022 (5 years and 9 months)Arrondissement de la Rochelle, FranceAs a full-stack developer at my agency Web Partners, I supported the startup MyPrivateDeal, an innovative B2B platform dedicated to local commerce, in the technical and marketing optimization of its website.The objective: to strengthen the visibility of local merchants and generate qualified traffic to their points of sale through a comprehensive "mobile-to-store" system.
Main Missions
- Diagnosis and optimization of code delivered by the initial agency (PHP refactoring, front-end corrections, improvement of server performance and caching).
- Comprehensive technical SEO audit: URL structure, semantic markup, internal linking, loading time, redirects, indexability.
- Implementation of precise analytical tracking (Google Analytics, Search Console, UTM tags) and automation of performance reporting.
- B2B SEA campaigns (Google Ads, display retargeting) to recruit new merchant partners.
- Contribution to the digital growth strategy: acquisition, loyalty, and conversion through improved user experience and a simplified customer journey.
Results and Impact
This collaboration significantly improved loading speed, natural referencing quality, and Google Ads campaign conversion. The site transformed from a static tool into a true geo-localized marketing platform, connecting thousands of consumers to local businesses' offers in real-time.In Summary
A stimulating project combining development, digital marketing, and data, serving a clear mission: to effectively digitize local commerce nationwide. - WebnotoriétéWeb Client Account ManagerDIGITAL AND ITApril 2012 - August 2013 (1 year and 4 months)Hyères, FranceThrough a hybrid role at the agency Webnotoriété, specializing in referencing and web marketing, I managed client relations, the strategic SEO dimension, and operational execution in a demanding environment.
Missions & Responsibilities
- Conducting technical and semantic SEO audits: structure diagnostics (URLs, markup, internal linking), performance, indexability, strategic recommendations.
- Personalized client support: defining objectives, optimization roadmaps, regular follow-ups, reporting, and adjustments.
- Sourcing link building & managing optimized backlinks: identifying partner sites, negotiation, quality control, anchor text management, and diversification of incoming links.
- Coordination with internal teams (technical, content, production) to ensure consistent implementation of SEO recommendations.
- Analysis & performance reporting: KPI tracking, tactical adjustments, presenting results to clients.
Clients & Results
I worked with SMEs, large corporations, and companies from various sectors, with the mission of sustainably increasing their online visibility.During that period, which was "ideal" for link building, I achieved spectacular improvements in traffic and rankings for competitive keywords, while maximizing the ROI of SEO investments through a reasoned strategy and controlled spending.Added Value & Positioning
This experience solidified my ability to articulate strategy, technical aspects, and sales, and to adopt the posture of a trusted digital consultant. I learned to speak the language of decision-makers (results, ROI) while managing concrete SEO optimizations.The context of the time, where over-optimized backlinks could play a decisive role, allowed me to experiment with powerful levers, always within the framework of controlled professional ethics.
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Education
- Professional Certificate in Website Programming, Web/Multimedia Management, and WebmasteringNational Conservatory of Arts and Crafts2013Certificat professionnel Programmation de sites web, Gestion du Web / multimédia et webmaster