Freelancer profile translated to English.
Back to original languageAbout Emmanuel
Independent consultantresults and performance oriented, I help my clients structure, manage and deploy effective digital solutions that meet their business challenges. I combine strong expertise in webmarketing and project management with a deep knowledge of digital growth levers (SEO, SEA, Social ads, Community management, content strategy, analytics).
📌 Why hire me on Malt?
I deliver pragmatic, ROI-oriented solutions, designed to integrate into your strategic challenges and your brand deployment.
I can work with organizations of all sizes, from VSEs to public organizations or large accounts.
My versatile approach combines technical expertise, consulting skills, and the ability to produce concrete, immediately actionable deliverables.
🚀 My key operational skills
SEO – Natural Referencing
- Technical, semantic, and competitive SEO audits
- Definition of business-oriented keyword strategies
- On-site optimization (content, internal linking, structure)
- Support for producing high-performing SEO content
- Performance monitoring (Search Console, Google Analytics, SEO tools)
SEA – Google Ads & Paid Campaigns
- Creation and structuring of Google Ads accounts
- Search, Display, and remarketing campaigns
- Optimization of bids, Quality Score, and conversion rates
- Performance analysis and continuous ROI-oriented adjustments
- Setup of dashboards and client reporting
Social Media & Social Ads
- Definition of social media strategies aligned with business objectives
- Management of sponsored campaigns (Meta, LinkedIn, other platforms as needed)
- Creation and optimization of audiences (targeting, retargeting, lookalike)
- KPI monitoring: engagement, traffic, leads, conversions
- Coordination with creative and content teams
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Ouest Link MultimédiaFounder and Manager of a Web AgencyE-COMMERCEFebruary 2000 - November 2001 (1 year and 9 months)Nantes, FranceAfter creating this web agency, I provided the following services:
- Website creation
- Natural referencing of sites (SEO)
- Emailing campaigns
- Creation and management of affiliate programs
- Digital space purchasing
- Campaign management
- Tracking and reporting
I managed this structure by recruiting different profiles, including a digital art director, a campaign manager, 2 developers, a webmaster, and a sales representative.The company unfortunately suffered from the dot-com bubble burst. After assisting each employee with their departure, I closed the company. - DDBCreation and Management of the Digital DepartmentTRAVEL AND TOURISMJanuary 2004 - November 2010 (6 years and 10 months)Nantes, FranceCreation and management of the digital department of the Nantes agency:
- Recruitment of teams (creative, project management, campaign management)
- Project management
- Campaign management (Retail, Tourism, Food, etc.)
- Support for consulting directors in pre-sales
- Digital strategic planning
- Management of relationships with media agencies
- Operational campaign management
- Tracking and reporting
- EluèreCreation and Management of the Webmarketing DepartmentSOCIAL NETWORKSSeptember 2010 - August 2013 (2 years and 11 months)Nantes, FranceCreation of the agency's webmarketing department:
- Support for consulting directors in pre-sales
- Project monitoring
- Digital strategic planning
- Campaign management (display, SEA, and Social ads)
- Community management
- Recruitment and management of a dedicated team
- SEO Strategy
Expertise: Food, travel, and retail
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Education
- Bachelor in Business and administrationEAD1995
- Master in Business and administrationIFAM1998
Certifications
- Google Ads Search CertificationGoogle Skillshop
- Google Ads Display CertificationGoogle Skillshop