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Emmanuel DefayED

Emmanuel Defay

Content creator, Content manager for artisans

€450/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Emmanuel

Head of communication in the associative world for more than 5 years, I retrained as a ceramist. Today, I put these two areas of expertise at the service of artisans (ceramicists, but not only!) who wish to delegate their social media communication.
Are you an artisan, passionate about your craft but not about Instagram?
I help you strategically showcase your work by creating personalized, aesthetic, and regular content for your accounts.
My goal: to increase your visibility... without wasting your time.

Flexibility, listening, aesthetics, and knowledge of the challenges of craftsmanship: I speak your language and I value your know-how.

🛠️ My offer: Instagram content creation for artisans
Target audience: professional ceramicists or those in retraining, who lack the time or desire to manage their visual communication.

🔹What I offer

1. Taking charge of your visual identity:
_ Harmonization of your feed
_ Coherent color palette
_ Writing tone aligned with your personality

2. Regular content creation:
_ Photos & Reels (shooting in your workshop or from your visuals)
_ Stories & Highlights to humanize your brand
_ Engaging captions and relevant hashtags

3. Planning & publication:
_4 to 12 posts per month depending on the package
_Scheduling at optimal times
_Basic interaction (likes, quick replies to comments if desired)

4. Optional personalized support:
_Express coaching if you want to learn to post yourself
_Tips for photographing your pieces simply but effectively
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Association Coup de Pouce - partenaire de la réussite à l'école
    Communication Manager
    CIVIC AND SOCIAL ORGANIZATIONS
    October 2018 - August 2023 (4 years and 10 months)
    Paris, France
    Definition and implementation of the internal and external communication strategy of a national non-profit association.
    Supervision of a creative team (graphic designer, videographer).
    Graphic design: annual report, press kit, press releases, newsletter, mailing, brochures.
    PR and event management: sponsorships, literary prizes, study days.
    Public Relations Press Relations Content Marketing Communication Strategy Strategic Partnerships
  • Association Coup de Pouce - partenaire de la réussite à l'école
    Social media & digital management
    CIVIC AND SOCIAL ORGANIZATIONS
    September 2014 - August 2023 (8 years and 11 months)
    Paris, France
    Social media & digital management (Facebook, Instagram, X, Youtube)
    Definition and coordination of the implementation of the association's digital strategy.
    Coordination of social media content production (contests, visibility campaigns, donation campaigns, reports, interviews, articles.)
    Content Marketing Communication Strategy Reporting Public Relations instagram reels

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Education

  • Master 2, Linguistics
    Université Lumière Lyon 2
    2001
    Master 2, Linguistique
  • Master 1, Modern Literature
    Université Lumière Lyon 2
    1999
    master 1, lettres modernes

Certifications

  • Digital Marketing and Communication
    Dauphine PSL
    2020
    Digital Communication Strategy Digital Marketing Strategy Digital Branding

Skill set

Categories