Freelancer profile translated to English.

Back to original language

Description

I support e-commerce performance across the entire funnel:

Acquisition: SEA, SEO, affiliation, partnerships, retail media, CAC & incremental piloting

Conversion (CRO): journey optimization, UX, landing pages, merchandising, mobile performance

CRM & Loyalty: segmentation, lifecycle marketing, automation, personalization, repeat & CLV

Data Piloting: dashboards, attribution, testing & learning, task automation, action plan

AI: Implementation of tools for analysis, decision-making, and automation

My goal: accelerate growth while strengthening profitability, retention, and operational excellence.

💬 I enjoy working at the intersection of marketing, data, and product, with a "test & learn" approach.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 15km), Lille (up to 40km), Lyon (up to km), Marseille (up to km)

Myorignies
Marketing & E-commerce Director
June 2024 - Today (2 years)
Paris, France
As E-commerce & Marketing Director, I drive the strategy and execution to accelerate MyOrigines' profitable growth, by optimizing the entire e-commerce funnel: acquisition → conversion → loyalty, while strengthening commercial performance, customer experience, and long-term value.

1) E-commerce & Growth Strategy

Definition of e-commerce and marketing strategy aligned with revenue, margin, profitability, and market share objectives.

2) Acquisition & Performance Marketing

Management of acquisition levers: SEA, SEO, affiliation, comparison sites, partnerships, retargeting.

3) Conversion (CRO) & Journey Excellence

Continuous optimization of conversion rate (CRO) and customer journey (UX, mobile, checkout, key pages).

4) CRM, Loyalty & Customer Lifetime Value (CLV)

Definition of CRM strategy: segmentation, automated scenarios, lifecycle marketing, personalization.

5) Commercial Animation & E-commerce Operations

Development of the e-commerce sales plan: key events, promotional operations, animation calendars.

6) Data Piloting & Automation

Structuring of data piloting: dashboards, analyses, sharing of insights and operational recommendations.

Implementation of various AI modules to automate certain tasks.
CRM Webmarketing Strategy Artificial Intelligence Marketplace Data Analysis
Auchan E-commerce - AuchanDirect
Non-Food E-commerce Manager
January 2023 - June 2024 (1 year and 5 months)
Lille, France
Non-Food E-commerce Manager at Auchan, I managed the business performance of categories on Auchan.fr by combining commercial excellence, offer optimization, and improvement of the purchasing journey. My role was to maximize growth while ensuring profitability, through the animation of key periods, digital merchandising, and piloting key indicators (Revenue, margin, conversion, availability).
Digital Transformation Webmarketing Strategy Merchandising
Confidentiel
AMOA Project Manager
LUXURY GOODS
October 2019 - March 2020 (5 months)
Paris, France
Managed a replatforming project in an international context:
> Agile Project Management
> Management of Replatforming & deployment of Merchandising, Search, and Personalization tools
> Writing project briefs and producing sprint planning
> Budget management and reporting
> Management of the project team (Internal and External consultants)
Strategic Planning Project Management Budget Monitoring Team Management