Freelancer profile translated to English.
Back to original languageAbout Emmanuel
The number of advertisers convinced that AI will solve their communication problems has increased considerably lately.
Except that a good idea doesn't just come out of a prompt.
It needs strategic direction, a real backbone, unexpected angles, and human sensitivity.
Then comes the real work: making the right production choices, preserving meaning, quality, and above all, impact.
AI standardizes. It produces quickly, cleanly, and the content is becoming more and more similar.
In this noise and new standardization, what makes the difference is still an experienced eye and brain, capable of wielding the emotional levers that hit the mark.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Sazerac Lucerne,Switzerland.Associate Creative Director Global;May 2025 - Today (1 year and 3 months)Development of ATL campaigns for the main Sazerac group brands in Europe, USA, and India.
- Self-EmployedCreative/CopywriterNovember 2023 - April 2025 (1 year and 5 months)Paris, France🚀 I help brands manage their communication and image, always with the goal of finding the best way to grow their business.⚡ - Strategic Approach.⚡ - Communication Design (development of media and non-media campaigns)⚡ - Special Operations (direct marketing, events...)⚡- Social Media Presence (LinkedIn posts, email campaigns)
- Agence LES AIGUILLEURSCreative DirectorPRESS AND MEDIAFebruary 2005 - October 2023 (18 years and 9 months)Paris, FranceDesign, copywriting, and production follow-up for all the agency's creative productions. TV and social media films, advertising, radio, activation. Main clients: Domino's Pizza (for 15 years!), Société Générale Asset Management, ANFA (Automobile and Mobility Week), Simmons, AD magazine...
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Education
- Bachelor of ArtsECV Paris1998Bachelor of Arts (B.A.), Commercial and Advertising Art