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Emmanuel B.EB

Emmanuel B.

Senior UX designer & UX researcher

€650/day
Paris, FR
8-15 years

Average response time: 1 hour

About Emmanuel

“ For 8 years, I worked as a senior UX designer in digital production organizations, and before that, I spent 4 years in the media industry. Having worked as a director and motion designer, I returned to Gobelins School to pursue a career in digital projects. My decision to become a freelancer came after several years of consulting as a UX designer. I specialize in application solutions and customer/user behavioral research. Today, I am looking forward to joining a group and creating my design team as the Head of Design.”
  • French

    Native or bilingual

  • English

    Fluent

  • German

    Basic

Can work on-site
Paris (up to 10km)

Experience

  • BforBank
    UX/CX design Researcher Manager
    BANKING AND INSURANCE
    February 2023 - Today (3 years and 4 months)
    Puteaux, France
    I was responsible for managing a team of three UX researchers as the lead UX researcher and enabling the product team to adopt a user-centric approach. I created a process that facilitates the integration of customer insights into the product roadmap. By prioritizing and identifying user pain points and opportunities, we were able to continuously improve the mobile application.


    UX management
    Creation from scratch of UXR research process in a product organisation & deployment of user data repository with Dovetail.



    - Hiring of 2 UXR
    - Integration of 3 UX tools (Content square, Usertesting & Dovetail)
    - Definition of UX KPI’s

    UX Delivery
    Industrialization and organization of qualitative tests, studies, and surveys.


    +1000 users consulted users
    154 insights were discovered
    18 qualitative user tests/year
    + 800 users feedbacks treated/year
    Analyze of market studies from Opinionway & mediametrie

    UX strategy

    Build a long term design vision for 2024/2025 and animation of design sprint
    - 2 customers mapping for transition project
    - Setting up a CRO team
    - Atomic research approach integration in 15 product team

    Gestion de projet User Experience Design User Research Customer Experience User Testing Management d'équipe OKRs KPIs Analyse de données Etude de marché Workshops Dovetail Testapic Atomic Research
  • Decathlon France
    Senior User Experience Researcher
    RETAIL (SMALL BUSINESS)
    September 2022 - February 2023 (5 months)
    Lille, France
    Integrating the member BU for the Decathlon e-commerce website and application. My role was to conduct user tests in order to improve the conversion rate of loyal customers and improve the in-store experience of members. As a senior, I was responsible for setting up a repository of user knowledge and raising awareness among other designers about the Atomic Research approach.

    Improvement of XP self cashout in stores

    Conducting field observations and mapping customer experiences in 4 stores. Gain insight into why customers were not using their loyalty card
    -Defective equipment detections (impact on +1400 stores)
    -Improved self-checkout interface
    -Potential gain of +10% on customer loyalty in store


    Set up of a repository tool “atomic research”

    Establishing a repository in the member BU to facilitate the archiving and prioritization of insights, observations, and user data.
    - Setting up of “airtable solution” for the use of +20 designers
    - Integration of more than 20 user test reports
    - Organization of several learning sessions on the use of a repository

    Atomic Research User Testing User Experience User Research Ergonomie User Story Mapping User Personas Audit UX UX Atomic Design Figma Airtable
  • France Télévisions
    Lead UX Designer
    FILM AND AV
    September 2019 - October 2022 (3 years and 1 month)
    Issy-les-Moulineaux, France
    Designed from scratch of the Okoo mobile application, tablet and TV app. My role as UX referent was to create the entire wireframe experience for children aged 3 to 12 while respecting legal, editorial and public service specifications. I was responsible for all user testing and had to manage 4 designers in order to ensure all deliverables. To ensure brand consistency with other France Télévision products, I had to lead UX workshops and define UX KPIs.


    UX design


    Construction of an adaptive experience according to the age of the child. Creation of a parental control system. Integration of a catalog of + 300 cartoons. Offer the products on +9 different supports taking into account ergonomic constraints (Web, mobile IOS AND, Tablets, App TV, IPTV)


    UX Research

    - Qualitative study with children and parents with adapted protocol and supports.
    - Learning about the cognitive development of children between 3 and 12 years old.
    - Quantitative study on + 3000 users using Usabilla (in-app questionnaires).
    - Implementation of AB test for product improvement.


    UX strategy

    - Define an acquisition strategy for the first year (+200 downloads in year 1).
    - Continuous improvement (year 2, deployment on 2 other TV supports and tablets)
    - Improved Year 3 video content experience (downloading content and creating an interactive - TV show with the mobile app)

    Stratégie UX User Experience Design Prototype Figma User Testing Création wireframe Management d'équipe User Research OKRs Définition KPI Analyse de données Repository Coda

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Education

  • Master, (MICNI) DIRECTEUR DE PROJET DIGITAL DESIGN MANAGEUR (UX DESIGN)
    GOBELINS, l'école de l'image
    2016
    Master, (MICNI) DIRECTEUR DE PROJET DIGITAL DESIGN MANAGEUR (UX DESIGN)
  • BACHELOR, Réalisateur multimédia audiovisuel
    CIFACOM
    2011
    BACHELOR, Réalisateur multimédia audiovisuel

Skill set

Categories