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Description

Senior professional in media strategy and activation in France and internationally, I support you in:

Organizing your media activities => Operating model, KPI definition, operational management of your media agency
Improving your performance => Productivity, improvement of your digital performance, broadcast quality, management of your media activities
Aligning your media activities internationally => Design & implementation of activation frameworks, change management, training, field support
Implementing innovative solutions => DCO, cookieless, Measurement and optimization of carbon footprint,...
Managing clients in an agency => Receiving & processing briefs, strategy design & supervision, campaign implementation & optimization monitoring

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

EBIQUITY PLC
GLOBAL CLIENT PARTNER, DIGITAL CHAMPION
October 2021 - July 2024 (2 years and 9 months)
Neuilly-sur-Seine, France
• Definition & coordination of media performance audit plans
• Management and coordination of international agency tenders
• Audit & consulting on digital media broadcast quality
• Definition & implementation of KPI structures based on business signals
• Development & deployment of innovative solutions: carbon footprint measurement, influencer activity effectiveness
• Management of 5 auditors and analysts
ACHIEVEMENTS: Improvement of digital broadcast quality: -15% loss of investment value across 15 countries, Selection of multi-local media agency
Implementation of offline & online media KPI Frameworks for automotive & cosmetic groups
Launch of carbon impact measurement for media campaigns
Coordination of international agency tender for a cosmetic advertiser
Media Planning Productivity Project Management International Coordination Influencer Marketing Carbon Footprint KPI Definition Online Advertising
MEDIACOM
GLOBAL DIGITAL OFFICER
January 2018 - September 2021 (3 years and 8 months)
Levallois-Perret, France
• Design & deployment of activation & reporting rules in 15+ countries
• Design & performance monitoring of omnichannel strategies in alignment with other stakeholders (influence, direct marketing, PR)
• Strategic & operational support for the e-commerce platform launch
• Management & activation of Joint Business Plans with digital partners
• Definition of cookieless action plans, audience planning & dynamic ROAS tracking (dashboarding)
• Management of 6 digital experts: programmatic & analytics
ACHIEVEMENTS: Deployment of unified KPIs, tracking processes & GloCal dashboarding in the EMEA region, Implementation & animation of international hubs in over 30 countries, +15% ROAS through the launch of DCO & 1st party data
Media Planning Media Partnerships Dashboarding Team Management Project Coordination International Coordination Internationalization Online Advertising
Havas Media Group
CLIENT DIRECTOR LATAM & MEXICO
March 2017 - December 2017 (9 months)
Mexico, Mexico
• Design of multi-channel strategies & local performance monitoring for Axa
• Digital strategy, performance monitoring & regional coordination for LVMH
• Design & deployment of digital activity management processes & tools
• Negotiations with Press publishers (Conde Nast, Elle)
• Management of a team of 10 media planners, buyers & analysts
ACHIEVEMENTS: Alignment of operations at the regional level (LATAM), Implementation of digital asset adaptation & deployment processes
Media Planning Project Management Team Management Change Management Training Digital Communication