Freelancer profile translated to English.

Description

Passionate about mass consumption, food, and commerce!

I support CPG companies in their category and commercial development strategy.

Able to develop organizations and processes, I know how to adapt to existing operations and teams to best meet your needs. 💪

In 20 years of experience in mass consumption, in commercial, category management, marketing & negotiation roles, I have acquired a strong understanding of business challenges and organizations. A proponent of tailor-made solutions, I recommend the action plan, tools, or studies to precisely address your issues.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lille (up to 50km), Paris (up to 15km)

Growing Ideas (FR)
Category Management Evangelist - CEO & Founder Growing Ideas
AGRICULTURE
April 2019 - Today (7 years and 4 months)
Lille, Hauts-de-France, France
✔ Develop category management skills
✔ Identify category growth levers
✔ Build commercial and category visions and strategies
✔ Support transformation and change

Category and client reviews, building category visions and narratives.
Leveraging consumer and shopper insights, analyzing panel data and studies.
Assortment, merchandising & promotional strategies, with an omnichannel approach.
Price & margin efficiency, deploying RGM strategies.
Changing panel providers, recommending organizations.
Commercial Strategy Business Development Revenue Management Business Analysis Marketing Study Marketing
Users Love iT
Customer Success Manager FMCG
SOFTWARE PUBLISHING
June 2020 - April 2021 (10 months)
Lille, Hauts-de-France, France
ULiT strengthens commercial relationships by breaking down silos between processes and value chain actors. Its cloud solution negOptim is an expert, modern, and scalable app that covers all commercial cycles for retail and industry.

As an expert partner of ULiT and a business referent for FMCG clients, I support them in their Negotiation & Category Management challenges (Assortment, Promotion, RGM…), my responsibilities:
✔ Developing the offering and contributing to the evolution of the negOptim tool
✔ Business development with mass consumption manufacturers
✔ Business support in deploying the solution to clients
Project Management Salesforce Revenue Management Business Development
ESSEC Business School
iMagineers coach @ iMagination Week
EDUCATION AND E-LEARNING
January 2021 - January 2021
Cergy-Pontoise, Île-de-France, France
Coaching Business School (Master in Management) Students and Global BBA based on the DesignThinking-iMagination Method