About Emmanuel
Arabic
Native or bilingual
French
Native or bilingual
English
Fluent
German
Conversational
Experience
- Smart Fox AdTech SàrlSenior Digital Project ManagerTECHJune 2025 - Today (1 year)Lausanne, SwitzerlandManaged advertising campaigns on Meta, LinkedIn, and TikTok with an average monthly budget of CHF 100 K. Contributed to the overall digital strategy for major accounts such as COOP, Group Mutuel, Culligan, Swiss Voice Tour, and Allianz. Optimized conversion funnels through A/B testing and user journey analysis. Managed Google Ads campaigns in B2B and B2C. Full website creation. Supervised a team of five. Monitored performance and produced monthly reports with strategic recommendations.
- E-commerce DigitaleE-commerce & SaaS FounderE-COMMERCEJanuary 2017 - Today (9 years and 5 months)Neuchâtel, SwitzerlandFounded E-commerce + SaaS. Generated CHF 1,400,000 in revenue in 6 months through multichannel advertising campaigns (Google Ads, Meta, TikTok, Snapchat, LinkedIn, and Influencers). Managed paid acquisition (Meta/TikTok/Google) with an average ROAS of 16. Optimized conversion funnels, resulting in a +35% conversion rate. Captured 60% of traffic through pure organic SEO/content. Full-stack management (product, marketing, operations) + freelance coordination.
- TRAVYS SAMarketing & Communications ManagerTRANSPORTATIONMay 2023 - April 2024 (11 months)Yverdon-les-Bains, SwitzerlandDeployed digital strategies that generated a measurable increase in engagement. Produced multimedia content (photos, videos) and analytical reports to optimize marketing campaigns. Conducted market research and competitive intelligence, supporting the company's strategic initiatives. Trained apprentices and employees on digital tools and best marketing practices.
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Education
- Federal Diploma Web Project ManagerSAWI | School of Marketing & CommunicationDiplôme Fédéral Web Project Manager
- Commercial Professional Baccalaureate (MPC) Federal VET Diploma (CFC)lycée jean-piaget2019Maturité Professionnelle Commerciale (MPC) Certificat Fédéral de Capacité (CFC)