Freelancer profile translated to English.
Back to original languageAbout Emma
I support beauty, perfume, and luxury brands on their retail education, product training, launches, and retail activation projects.
After several experiences in retail education and international training at Coty, particularly on Burberry Fragrance and Hugo Boss Fragrance, I act as freelance support to help marketing, education, retail excellence, and consumer engagement teams transform brand strategy into concrete tools for the field.
I can support you with:
• Creating retail training materials for Beauty Advisors, field teams, and international markets
• Developing product training content, fragrance storytelling, brand books, e-learning modules, and sales support tools
• Preparing perfume/beauty launches: key messages, sales rituals, scripts, talking points, field FAQs
• Coordinating retail education projects between global teams, markets, creative agencies, and sales teams
• Improving the in-store customer experience: journey, script, selling ceremony, brand consistency
• Adapting content for different markets, retailers, and levels of commercial maturity
My profile combines retail education, brand strategy, and a luxury sensibility. Canadian based in Paris, I primarily work with international teams and premium beauty, perfume, fashion, and lifestyle brands.
Available for short or medium-term freelance assignments: launch support, retail training, training tools, brand education, project support, retail excellence, and consumer engagement.
English
Native or bilingual
French
Conversational
Remote only
Primarily works remotely
Experience
- Rue & Fifth AgenceFounder & Independent Consultant | Retail Education and Brand ExperienceLUXURY GOODSJanuary 2026 - Today (7 months)Paris, FranceFounded a Paris-based consultancy supporting beauty, fragrance and emerging luxury brands across retail education, brand translation and client experience.
- Develop retail education frameworks, training tools and selling language that translate brand identity into practical customer-facing experiences
- Advise founders and teams on retail readiness, launch storytelling and international market adaptation
- Create brand education, client-journey and retail-experience recommendations for emerging luxury and fragrance brands
- Coordinate projects and stakeholder conversations across founders, creative partners, distributors and retail-industry contacts
- Manage the full independent consulting process, including research, project scoping, proposals, client communication and delivery planning
- CotyGlobal Retail Education ConsultantFASHION AND COSMETICSJanuary 2025 - August 2025 (7 months)Paris, FranceBrands: Burberry Fragrance & Hugo Boss Fragrance• Development of retail training materials for international fragrance launches: storytelling, key messages, product knowledge, selling ceremony, and sales support tools.• Creation and adaptation of educational content for Beauty Advisors, market teams, and field teams to strengthen brand message consistency in-store.• Coordination of retail education projects with global teams, markets, creative agencies, and internal stakeholders.• Contribution to the preparation of fragrance launches: training decks, brand books, digital tools, e-learning content, tutorials, and animation materials.• Organization and support of international training events, including digital formats and virtual sessions.• Analysis of field needs and continuous improvement of training tools to support retail excellence, team engagement, and sell-out performance.
- CotyAssistant Global Education Project ManagerJuly 2024 - December 2024 (5 months)Paris, FranceBrands: Burberry Fragrance & Hugo Boss Fragrance• Updating and developing global training materials: Global Brand Book, training decks, product education tools, and digital content.• Creating training content for internal applications, e-learning modules, and tools for Beauty Advisors.• Coordination with marketing, education, creative teams, and external agencies to ensure brand message consistency.• Support for international fragrance launches: product storytelling, retail talking points, educational content, and market adaptation.• Participation in organizing virtual tutorials and global training formats to support local teams.
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Education
- MSc Master of International Business (specialising in Branding & Marketing)IÉSEG School of Management2024Master of Science - MS, International Business
- Chinese Culture and Civilization ProgramMinjiang University2019Chinese Culture and Civilization Program
Skill set
Categories
- Other