Emma Kersalé

Team lead for the creative team in Brussels. APCO advises its clients on public affairs. I participated in the strategy and development of creative campaigns.

EN

Campaigning: developing the concept, art direction and graphic design for campaigns. Following the strategy provided by the consultant. Created campaigns for clients like the International Copper Association for a worldwide campaign (audience industries, European stakeholders) and TechAccord (association of tech companies) campaigns towards policymakers (US/EU). EU-funded campaign.

Marketing: Developing tools (web zine, social media campaign) to promote the APCO brand in the EU bubble and internal com. Creating momentum (like the international day for women's right, Europe day) with designed social media cards

Social media/Digital: Developing social media profiles for marketing (launch of a new LinkedIn page for APCO Brussels). Developing the art direction and graphic design aligned with the APCO branding.

New Business: Participating in new business, providing ideas, Graphic design proposals

Bringing creativity: by supporting consultants in their quest for creativity, giving methods of brainstorming, design sprint methods, etc.

Workshops: developing workshops for clients/marketing about future campaigns, strategy

Team management: Leading the creative team to develop projects, giving the art direction for the design.

Skills: Graphic design, Motion design, Video production, Photography, UX, Web design, concept providing, presentation, branding.

Management: Managing the team, mentoring the junior to develop their graphic design skills and creativity

Client management: presenting ideas and designs to clients in meetings. Following with the client the process of a project

Marketing and branding: ensuring the APCO branding is respected in the design and providing new ideas for tools for marketing (graphic design).

Clients: ITECO (NGO), Publicis Dialog, Leo Burnett Paris, Publicis Brussels, J.Walter Thompson Brussels, GoodMorning, Chemistry Paris, Digitas BrusselsClients: ITECO (NGO), Publicis Dialog, Leo Burnett Paris, Publicis Brussels, J.Walter Thompson Brussels, GoodMorning, Chemistry Paris, Digitas Brussels

Skills: Creative problem solving · Concept development · Cooperation · Brand and identity · Visual communication · Design · Graphics (illustrations) · Brochures · After Effects · Digital technology · Pitch · Project delivery · Branding