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Emma GuillemotEG

Emma Guillemot

PRODUCT & BRAND DEVELOPMENT | MARKETING ANALYST

€289/day
Paris, FR
0-2 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Emma

Student at SKEMA Business School specializing in beauty marketing, market analysis, and brand development, with experience at Parfums Christian Dior and Coty.

During my experiences in the beauty and luxury industry, I worked on topics related to product launches, performance analysis, consumer trends, competitive intelligence, and the development of marketing and retail tools.

Curious, rigorous, and comfortable in dynamic and international environments, I now wish to support innovative brands and structures on missions of product marketing, consumer insights, brand development, or market analysis.

Skills:
• Market analysis & competitive intelligence
• Consumer insights & consumer trends
• Brand & Product Marketing
• Product launches & sell-in
• Performance analysis & KPIs
• Marketing project coordination
  • French

    Native or bilingual

  • English

    Fluent

  • German

    Basic

  • Portuguese

    Basic

Remote only
Primarily works remotely

Experience

  • Christian Dior | LVMH
    ASSISTANT PRODUCT MARKETING MANAGER - MEN'S FRAGRANCES & KCP
    LUXURY GOODS
    July 2025 - December 2025 (5 months)
    Neuilly-sur-Seine, France
    -Contribution to the deployment of Dior men's fragrance franchises and various brand axes during year-end operations (KCP Christmas) in the French market
    -Volume projections and participation in marketing calibrations for Dior men's fragrance franchises as part of sell-in strategies.
    -Operational management of 360° launches and activations, ensuring consistency between brand image, storytelling, and retail execution
    -Development of a digital and gamified training platform for beauty advisors at major retailers (Sephora, Nocibé, Marionnaud)
    -Weekly performance analysis, competitive intelligence, and monitoring of market dynamics (consumer trends) and portfolio
    Market analysis and competitive intelligence Marketing analysis Consumer Insight Forecast Articulate 360
  • COTY
    ASSISTANT PRODUCT MARKETING MANAGER - MAKEUP
    FASHION AND COSMETICS
    January 2025 - June 2025 (5 months)
    Paris, France
    -Contribution to the launch of new makeup products in the French market: SKU coding, assortment recommendations, volume definition, and sell-in materials
    -Participation in packaging development and coordination with design agencies for in-store visibility tools (Leclerc, U, Monoprix, Carrefour)
    -KPI monitoring, competitive analysis, and market watch to support brand performance management
    Sales pitch Packaging development Benchmarking and Competitive Analysis Retail
  • SKEMA Business School
    EVENT PROJECT MANAGER - ADMISSIONS
    EDUCATION AND E-LEARNING
    May 2024 - July 2024 (2 months)
    Lille, France
    Coordination of the reception and logistics for eligible candidates during admissions competitions, ensuring a quality experience
    Partnerships Communication strategy Project management Social media Brand Image

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Education

  • Program
    SKEMA Business School
    Programme
  • Grande École de SKEMA Business School

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