Freelancer profile translated to English.
Back to original languageAbout Emma
Social Media Strategy Expert - I help brands structure and accelerate their digital growth
I support brands, media, and institutions in transforming their social media presence into a real lever for visibility and acquisition. I work on both strategy definition and high-performing content creation.
My goal: to build social media strategies that generate engagement, audience growth, and real impact.
With 6 years of experience, I primarily focus on:
- Audit & strategic structuring
- Defining a high-performing editorial line
- Deploying 360° digital strategy (content production)
- Optimizing organic growth
Results achieved:
- +2,000 Instagram followers in 6 months after strategic restructuring (Trek Magazine)
- +37,000 followers on TikTok for ESGI thanks to a viral content strategy
- Implementation of a 360° strategy for ESGI
- Experience with large groups (Veolia)
👉 Need professional, human, and structured support? Let's discuss your project!
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- France Media GroupeHead of WebPRESS AND MEDIAFebruary 2025 - Today (1 year and 4 months)Publishing house for specialized newspapers and magazines.Sectors: Outdoors (travel, sea, auto-moto, sports), People (real life, women's, celebrity), Divers (health, science-philosophy), and Business (construction, economy).My responsibilities:- Internal audit then definition of a digital communication strategy for all group magazines- Media (LinkedIn, Instagram, YouTube, TikTok)- Manage social networks: create, schedule, and publish posts, interact with communities, and develop engagement.- Manage digital campaigns: design, launch, and optimize sponsored campaigns on key social platforms.- KPI monitoring, coordination, and reporting: produce monthly reports and provide strategic recommendations.- Manage, update, and optimize group websites (content, SEO, UX, performance)- Collaborate with editorial teams to publish articles online and adapt formats- Monitor performance indicators (Google Analytics, Search Console, etc.)- Identify and integrate digital monetization levers (affiliate marketing, native advertising, etc.)
- ESGI GROUPE SKOLAECommunications OfficerEDUCATION AND E-LEARNINGJanuary 2024 - February 2025 (1 year and 1 month)Paris, FranceIT school with work-study programs, 11 campuses in France, 3600 students, 110 partner companiesMy objectives:- Retain students and partner companies- Attract new students and companies- Enhance employer brand- Promote and disseminate the school's expertise throughout FranceTo achieve this, I developed a multi-target, multi-channel communication and acquisition strategy.- Development and implementation of the communication strategy across various channels- Press relations: press releases on new programs, participation in national and international competitions, etc.- Community management: Instagram (4K followers), TikTok (38K followers), YouTube, Facebook, LinkedIn (17K followers)- Production of print, web, and audiovisual content- Organization and participation in various B2C and B2B events: Open Days, dedicated days, internal events, student fairs, networking evenings between students and companies, speed meetings.- KPI reporting and analysis- Management of a work-study intern
- DESJARDINS - CAISSE POPULAIRECustomer Service AgentBANKING AND INSURANCEFebruary 2023 - October 2023 (8 months)Montreal, QC, CanadaMonetary and convenience transactionsAdvice, support, and customer loyaltySales development through participation in various solicitation and referral activities: sale of financial products and services
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Education
- Master in Digital Communication & Social MediaINSEEC Msc&MBA2021Master Communication Digitale & Social Media
- Bachelor of Science in Marketing-INSEEC2019Bachelor Marketing et Communication