Emma Guetat

I am a freelance consultant in data marketing and digital acquisition, specializing in data visualization, paid media management, and SEO optimization.

I support companies, startups, e-commerce businesses, SMEs, and scale-ups in optimizing their digital performance through a data-driven, results-oriented, and ROI-focused approach.

📊 Data Visualization — Looker Studio

I design and maintain dynamic and automated dashboards in Looker Studio, enabling the centralization and analysis of data from various sources: Google Ads, Meta Ads, Google Analytics, Search Console, CRM, etc.

Objective: to provide a clear, reliable, and actionable view of marketing performance to facilitate decision-making.

🚀 Traffic Management — Paid Media

I manage and optimize advertising campaigns on:

Google Ads (Search, Display, Shopping, Performance Max)

Meta Ads (Facebook & Instagram)

TikTok Ads, Reddit Ads, and other platforms as needed

My intervention covers: audits, account structuring, tracking setup, continuous optimization (bids, targeting, creatives, conversion funnels), and profitability management.

🔍 SEO — On-site Optimization & Best Practices

I also work in SEO, particularly on:

Updating and optimizing tags (title, meta description, Hn, alt, structured data)

Content recommendations (search intent, semantics, structure)

Technical and editorial best practices to improve organic visibility and traffic quality.

I work on both one-off projects (audits, setup, dashboarding) and long-term support to manage and evolve marketing performance.

Feel free to contact me to discuss your project.