Emma Gramdi

AgfaPhoto Europe is an iconic brand that until now lacked a clear digital positioning. My role was to rethink its presence on Instagram by building a coherent, embodied, and desirable editorial universe, capable of attracting a young, arty, and curious audience, while remaining accessible to parents buying for their children.

My role:

👉 Establish a strong aesthetic direction: a creative, arty, and underground universe that is always welcoming and inspiring, in line with the actual practices of the photography community

👉 Develop a coherent editorial strategy, structuring content categories (UGC, tips, products, real life) that highlight both the brand's expertise and the cultural universe it represents

👉 Develop an embodied art direction to give each post a recognizable visual signature and build an identifiable narrative thread in the feed

👉 Ensure complete social media management: photo selection, Reel editing, story cover creation, writing poetic and keyword-rich captions, reporting, and strategic analysis

👉 Enhance the existing community by editorializing UGC content, to anchor Agfa as a living brand, driven by those who use it daily

With this strategy, AgfaPhoto Europe doesn't remain stuck in its past: it becomes a creative and cultural brand that inspires, unites, and attracts a new generation of photographers. 🎞️

Kodak is a legendary brand, full of stories, that needed to regain a clear and desirable place on Instagram. My role was to reposition it with a strong, emotional, and accessible digital identity, by building an editorial universe that speaks to both photography enthusiasts and new generations.

My role:

👉 Define a creative and strategic approach to embody Kodak in the digital age: warm, cultural, embodied, never technical or condescending

👉 Imagine a clear editorial line where UGC, Reels, and home shoots create a coherent, inspiring, and lively identity

👉 Oversee the art direction of quarterly shoots: from set design packshots to real-life scenes, to build an activatable and recognizable image bank

👉 Ensure global social media management: visual selection, Reel editing, feed coherence, writing poetic and embodied captions, moderation, reporting, and strategic analysis

👉 Value the community and make it a pillar of the brand, by editorializing shared content to create an emotional and unifying bond

With this strategy, Kodak Europe doesn't just post photos: the brand tells stories, reinvents itself on Instagram, and reclaims a prime position in current visual culture. 📸

Spiice is a dating app that breaks the codes of traditional dating. Here, no awkward dates over a glass of white wine, but uninhibited, real, sometimes very spicy, always unapologetic stories.

My role:

👉 Create a 100% story-focused social media strategy, designed to capture a hyper-connected, inclusive audience tired of vanilla apps

👉 Imagine a bold editorial line, without taboos, that truly speaks to users: desire, freedom, libido, encounters, rejections, pleasures, and frustrations

👉 Humanize the brand through a friendly tone of voice, embodied by the community manager, between confessions, anecdotes, and direct conversations with the community

👉 Produce engaging content ideas, both trashy & tender, funny but never gratuitous, in a pop & unapologetic visual universe

Here, we speak frankly, play with intimate codes, and above all: we add spice where others add filters. 🌶️