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Emma GiraudEG

Emma Giraud

Supermalter

Product marketing PMM | Go-To-Market (GTM) | Saas

€750/day
3 projects
Paris, FR
8-15 years

Average response time: 12 hours

Freelancer profile translated to English.
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About Emma

I help SaaS companies go from obscurity to traction:clear offering, strong positioning, validated product-market fit, GTM and acquisition strategy for high-performing launches.

-Go-to-Market Strategy & Product Positioning— offer definition, pricing, messaging, segmentation, and adapted acquisition strategy
-Growth & Acquisition— lead generation, content marketing, emailing, automation, scoring, community management to generate qualified leads and convert them.
-Marketing / Sales Advisory & "Part-Time" CMO— flexible strategic support to structure or accelerate your marketing without full-time hiring.
-Pragmatic & Multi-skilled Expertise— I understand the needs of a SaaS startup: strategy, operations, content, acquisition, product, while maintaining overall consistency.

Types of missions:

- Launch of a new offer or product
- Product repositioning / messaging overhaul
- Audit & optimization of the acquisition funnel → activation → conversion → retention → loyalty

I join your teams to structure, launch, or scale — keeping a simple objective:grow your MRR
  • Spanish

    Conversational

  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km), Paris (up to km)

Experience

  • LBC France
    Malt logoOn Malt
    Product Marketing Manager
    April 2025 - December 2025 (7 months)
    Paris, France
    --> 1st Mission: Launch of a new offer
    Positioning, messaging,
    Definition of the go-to-market strategy
    Collaboration and follow-up with teams: product manager, UX/UI designer, marketing & business teams
    Strategic recommendation presented to the Product Director and the CPO

    --> 2nd Mission: CRM Audit and Recommendation
    Analysis of the performance of buyer and seller CRM sequences
    Proposal of new activation and communication levers
    Formulate recommendations to improve performance and enhance customer satisfaction
    Promote new offers and services to existing customers
    Optimize the animation calendar and activated segments
    Strategic recommendation presented to the Product Director

    -> 3rd Mission: Buyer Fee Repositioning
    Positioning, messaging, customer journey
    Collaboration: product manager, UX/UI designer, marketing & business teams
    Strategic recommendation presented to the Product Director and the CPO

    Secondary Missions:
    messaging on strategic points of the customer journey
    Marketing Product Strategy Go-to-market Strategy Go-to-Market (GTM) Strategy Positioning strategy
  • Tabesto
    Product marketing manager
    SOFTWARE PUBLISHING
    October 2024 - April 2025 (6 months)
    Paris, France
    GoToMarket strategy
    Develop feature adoption
    Participation in marketing strategy (announcement of merger with a European unicorn)
    Go-to-Market (GTM) Strategy go-to-market-strategy Content Marketing marketing-and-communication-planning
  • MyMoojo
    Director of Strategy and Development
    May 2023 - May 2024 (1 year)
    Paris, France
    Definition of the offer and pricing
    Definition of the marketing and sales strategy
    Participation in the creation of the platform (customer journey, messaging, processes, etc.)

Reviews

5.0

Out of 2 ratings

A

Abderrahmane

Directeur UX - LBC France

Reviewed on 7/3/2026

Emmanuelle has had a remarkable impact throughout this period. She established herself as a strategic partner capable of intervening on a large number of subjects simultaneously, without ever compromising on quality, rigor, or relevance. What strikes first is her ability to absorb a particularly large workload while maintaining a high level of demand. She intervenes on issues of wording, communication strategy, offer design, CRM, naming, discovery, user testing, rebranding, or even improvement of internal processes. This versatility is rare and is a real strength for the team. Beyond the quantity of subjects handled, Emmanuelle brings real added value. She doesn't just execute requests: she structures thinking, challenges briefs, proposes plans, anticipates needs, and contributes to improving the quality of deliverables. Her work on templates, PMM quality criteria, and best practices perfectly illustrates this desire to sustainably improve collective performance. I also particularly appreciated her ability to collaborate with very diverse stakeholders. Whether with the Product, Marketing, Design, or Business teams, she quickly builds a relationship of trust and moves projects forward with great fluidity. She knows how to adapt her level of discourse, listen to everyone's constraints, and find pragmatic solutions that align the different stakeholders. Finally, Emmanuelle demonstrates exemplary autonomy. Once the context is shared, she moves forward proactively, identifies blocking points, formulates relevant recommendations, and comes back with concrete proposals. This autonomy, combined with excellent execution quality and a consistently constructive attitude, makes her an extremely reliable collaborator who is easy to rely on. And if there's one thing that characterizes Emmanuelle on a daily basis, it's that her level of demand is matched only by her good humor. She manages to aim for excellence while remaining positive, accessible, and pleasant to work with. This combination is precious: it naturally raises the level of the teams around her without ever creating unnecessary tension. Her energy, enthusiasm, and mindset make her a collaborator with whom it is always a pleasure to work. In summary, Emmanuelle is a PMM of a very high level. Her team spirit, analytical skills, demand for quality, versatility, and commitment have had a very positive impact on the projects and the teams with whom she has collaborated. She is a true driving force for the organization, capable of both raising the level of deliverables and improving ways of working.
S

Samantha

LBC France

Several months project

-

Reviewed on 9/30/2025

Emma joined us to support the launch of a new offer with ambitious goals. She quickly grasped the subject, met all stakeholders, and built solid relationships, while providing relevant ideas from her first week. In close collaboration with the marketing/business team and the product manager, she defined a test plan for the offer's positioning, then developed a go-to-market strategy that was both ambitious and immediately operational. The success of the launch, which far exceeded our expectations, is a testament to the quality of her work. Always flexible and driven by positive energy, working with Emma was a real pleasure.

Recommendations

FU
Sofien B.SB
Sofien B.SB
+3
Former user and 5 other people have recommended Emma

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Education

  • Google Adwords Basics Certification
    Google Adwords Certification
    2017
  • Fundamental digital marketing training program
    Google for Professionals
    2015

Skill set

Categories