About Emma
Spanish
Conversational
English
Fluent
French
Native or bilingual
Experience
- LBC France
On Malt
Product Marketing ManagerApril 2025 - December 2025 (7 months)Paris, France--> 1st Mission: Launch of a new offerPositioning, messaging,Definition of the go-to-market strategyCollaboration and follow-up with teams: product manager, UX/UI designer, marketing & business teamsStrategic recommendation presented to the Product Director and the CPO--> 2nd Mission: CRM Audit and RecommendationAnalysis of the performance of buyer and seller CRM sequencesProposal of new activation and communication leversFormulate recommendations to improve performance and enhance customer satisfactionPromote new offers and services to existing customersOptimize the animation calendar and activated segmentsStrategic recommendation presented to the Product Director-> 3rd Mission: Buyer Fee RepositioningPositioning, messaging, customer journeyCollaboration: product manager, UX/UI designer, marketing & business teamsStrategic recommendation presented to the Product Director and the CPOSecondary Missions:messaging on strategic points of the customer journey - TabestoProduct marketing managerSOFTWARE PUBLISHINGOctober 2024 - April 2025 (6 months)Paris, FranceGoToMarket strategyDevelop feature adoptionParticipation in marketing strategy (announcement of merger with a European unicorn)
- MyMoojoDirector of Strategy and DevelopmentMay 2023 - May 2024 (1 year)Paris, FranceDefinition of the offer and pricingDefinition of the marketing and sales strategyParticipation in the creation of the platform (customer journey, messaging, processes, etc.)
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Education
- Google Adwords Basics CertificationGoogle Adwords Certification2017
- Fundamental digital marketing training programGoogle for Professionals2015