Emma Gauthier

Development of the food marketing strategy (product range, merchandising, print & digital communication). Implementation of product tests and food promotions in cinemas. Management of the annual trade marketing budget and coordination with major partners (Unilever, Coca-Cola, Haribo, Nestlé, Danone, Mars...). Development of commercial tools (presentations, sales materials, team training). Participation in the redesign of the food customer journey (conversion to self-service in several locations). Management of CSR actions related to food.

Management of IRI and KANTAR dashboards. Participation in the annual review. Website update. Development of Point of Sale (POS) materials. Implementation of campaigns. Modification and creation of packaging.