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Emma GaïdoEG

Emma Gaïdo

Marketing & Communication 360° | Luxury & Beauty

€500/day
Paris, FR
3-7 years
Branding
Communication Strategy
Events
Retail
Digital Marketing Strategy

Average response time: 1 hour

Freelancer profile translated to English.
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About Emma

Who am I?
✨ Expert in Marketing & Communication, Branding / Storytelling & 360° Media Strategy
📈 +7 years of experience, luxury and beauty sectors
🏢 Former LVMH (Guerlain, Fresh), L'Occitane en Provence, The Body Shop

My mission?To create, tell, share, and amplify stories to make them unforgettable, embodied, and impactful. I enjoy accompanying projects from idea to execution: defining a strategy, imagining converting assets, and leaving a lasting impression.

My guiding principle?For over 7 years, I have sought the right balance between creativity and analysis / agility and precision / innovation and expertise.

Today, I transform your business challenges into actions, delivering 360° marketing and communication strategies with concrete tools to convert better, while enhancing your brand's DNA.
My expertise in detail?
✔️ Brand strategy & 360° campaigns
✔️ Product launches & forecasting, Go-To-Market strategy
✔️ Trade marketing & retail activation
✔️ Digital acquisition CRM & Social Paid
✔️ Operational marketing, Project Management & Events
✔️ Influencer campaigns, Communication & Media
✔️ Content & brand storytelling
✔️ KPIs, reporting, and data-driven management

📍 Where am I?
Paris or the Southwest (Bordeaux/Toulouse). I can work remotely or in person. Let's connect!

  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Fluent

Can work on-site
Paris (up to 10km), Toulouse (up to 10km), Bordeaux (up to 10km)

Experience

  • FRESH
    Europe Marketing Manager
    FASHION AND COSMETICS
    April 2024 - Today (2 years and 2 months)
    Paris, France
    • Reporting to the Marketing & Digital Director, with 1 direct report, and annual management of the Marketing, Influencer & Event Budget (€300K).
    • Strategic development of 360° marketing plans for E-commerce and retail network (3 key launches/year) and compilation of post-campaign analyses.
    • Development of new distribution channels (Notino) and 360° brand launch (CRM, Social Media, Copywriting) with revenue targets of €300K in Year 1 / €500K in Year 2.
    • Management of Influencer & Media strategy for brand awareness: paid/earned collaborations, features, events, agency briefings, and content creation validation.
    • Management of KPIs and Social Paid campaigns with media agency.
    • Analysis of sales and commercial/marketing KPIs.
    Branding Influencer Marketing Communication Strategy Events KPI Definition and Monitoring
  • THE BODY SHOP
    Omnichannel Manager France & Benelux
    FASHION AND COSMETICS
    July 2023 - February 2024 (7 months)
    Paris, France
    Brand Manager responsibilities with an expanded scope:
    • Reporting to the Marketing Director & Sales Director, with 3 direct reports.
    • Definition and analysis of omnichannel offers to recruit and convert (with an ECOM revenue target of €4M).
    • Development of novelty forecasts, pricing strategy, and supply monitoring for E-COMMERCE and Retail (65 stores).
    • Post-campaign and novelty multichannel analyses (6 launches/year).
    Retail Forecasting Data Analysis Digital Marketing Strategy E-commerce
  • THE BODY SHOP
    Brand Manager France & Benelux
    FASHION AND COSMETICS
    March 2021 - June 2023 (2 years and 3 months)
    Paris, France
    • Strategic development of 360° marketing plans for new products (8 campaigns/year) and compilation of post-campaign analyses.
    • Management of the trade marketing plan for 65 stores (offers, samples), alignment with all stakeholders (E-commerce, CRM, Digital, Wholesale, Retail, Training, Visual Merchandising).
    • Creative management of in-store merchandising, and openings of flagships in Paris, Brussels, and Amsterdam (budget €20K each).
    • Development of drive-to-store initiatives, community animation, national partnerships with Blissim, My Little Box for brand awareness and new customer acquisition.
    • Management of the Marketing and Partnerships budget.
    Retail Digital Marketing Strategy Go-to-Market (GTM) Strategy Product Launch Partnerships
Check out Emma's experience

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Education

  • Master in Management - Grande Ecole Program
    ESCP Business School
    2019
    Majeure Marketing Go-To-Market
  • ECS Preparatory Class
    Lycée Ozenne
    2013
    Classe Préparatoire ECS

Skill set

Go-to-Market (GTM) Strategy
CRM

Categories