EFFreelancer profile translated to English.
Back to original languageAbout Emma
Art Director & Graphic Designer | Specializing in branding, motion design & editorial design
Graduated top of my class from the Master's in Art Direction in Graphic Design at ECV Aix-en-Provence. I am now developing my activity within Pyrite, an independent graphic design and art direction studio based in Bandol, co-founded with Clara Puech, art director, partner, and friend.
Pyrite works on all types of communication materials, print or multimedia, from conception to execution. We build websites, imagine visual identity systems, animate graphic elements, design books, and much more.
I had the opportunity to train in demanding and renowned studios such as Policestudio in Paris and This is Pacifica in Portugal. These experiences allowed me to refine my vision, develop a sensitive and thoughtful approach to branding, and work alongside talented and experienced teams.
Branding is at the heart of what I do, but I enjoy navigating between several disciplines: motion design, illustration, web design, editorial design… This versatility allows me to adapt easily to different contexts and challenges, while always remaining attentive to the client's needs.
You can discover our work on pyritelab.com or on Instagram @pyritelab.
I work independently or in pairs depending on the project's needs.
French
Native or bilingual
English
Fluent
Spanish
Basic
Remote only
Primarily works remotely
Experience
- This Is PacificaJunior Art DirectorApril 2024 - September 2024 (5 months)Porto, PortugalAs part of my studies, for 5 months, I had the opportunity to join the team at This Is Pacifica, an internationally renowned design studio based in Porto.As a Junior Art Director, I participated in large-scale projects in a demanding and creative English-speaking environment.
- Complete creation of a premium wine label for "Quinta dos Frades"
- Deployment of the visual identity for "Falesia", a major Spanish hotel: creation and application of brand guidelines on numerous supports (menus, signage, stationery), management of print files, selection of papers and finishes.
- Participation in typographic creation and visual identity design for cultural projects, notably for the artist Nini Andrade Silva
- Creation of brand guidelines for "TerraCabin", a brand of ecological cabins in nature
- Management of various internal projects, with a strong focus on visual consistency, detail, and graphic innovation
This experience allowed me to consolidate my skills in art direction, branding, and print production, while developing my attention to detail, my rigor, and my ability to work on large-scale projects. - PolicestudioFreelance Motion DesignerMay 2024 - May 2024Hired as a freelance motion designer at Policestudio, I was responsible for creating graphic animations for the rebranding of the Record Makers label.
- Complete animation of the logo reveal, respecting the existing art direction
- Conception of the animation concept and production of two animated illustrations for the homepage of the new Record Makers website
This assignment allowed me to translate and enhance the studio's visual intentions into motion design, by proposing adapted solutions and ensuring the production of animations while respecting their graphic territory. - L'AMIFreelance Art Director – Visual Identity for L'AMI RestaurantFebruary 2024 - February 2024Bandol, FranceAs a freelance art director, I assisted the restaurant L'Ami in creating its complete visual identity, from the initial concept to its application on physical supports.
- Definition of the overall concept and visual positioning
- Creation of the logo and development of a custom typeface
- Elaboration of the color palette and layout principles
- Definition of detailed brand guidelines to ensure consistency across all supports
- Design of menus, exterior signage, and storefront
This project allowed me to design a sensitive and tailor-made identity, conceived to translate the universe of the place with rigor and graphic accuracy, ensuring design consistency at every touchpoint.
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Education
- Master in Art Direction & Graphic DesignECV (Aix-en-Provence)2024Diplômée major de promotion du Mastère Direction Artistique en Design Graphique de l’ECV Aix-en-Provence (titre RNCP niveau 7), une formation 360° couvrant l’ensemble des compétences créatives et stratégiques du métier. Ce cursus, centré sur la recherche conceptuelle et la direction artistique, m’a appris à construire et gérer des projets créatifs de A à Z, à défendre des idées fortes, à affirmer mon style personnel et à travailler efficacement en équipe dans des environnements exigeants. Il m’a permis de développer une approche du design à la fois rigoureuse, sensible et engagée, ainsi qu’une maîtrise complète des outils de production graphique : Adobe After Effects, Illustrator, Photoshop, InDesign, mais aussi Figma et Readymag.