About Emma
French
Native or bilingual
Experience
- PME industrielle B2BMarketing ManagerENERGY AND UTILITIESSeptember 2022 - Today (3 years and 11 months)71000 Mâcon, FranceB2B Industrial SME Energy Sector · 50 employees · 3 yearsCreation and management of the marketing department from scratch within a B2B industrial SME.Strategy & Digital
- Development and management of the annual digital marketing strategy based on performance analysis
- Creation of 3 sector-specific websites · conversion rate: 12%
- SEO Optimization: 80% of traffic from organic search
E-marketing & Content- Emailing campaigns: open rate of 34.8% (sector average: 21-23%)
- LinkedIn Engagement: engagement rate of 7.2% (B2B average: 3.2%)
- Content production: landing pages, downloadable guides, digital catalogs
Communication & Trade Shows- Redesign of the product catalog with a customer needs-oriented approach
- Coordination of trade shows: Energaïa, Piscine Global — preparation, booth staffing, sales follow-up
Tools & Automation- Implementation of automation and AI tools to optimize internal workflows
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Education
- Master in E-BusinessESCEN2026Mastère E-Business
- BUT in Multimedia and Internet Professions Web Development TrackIUT Grenoble2024BUT Métiers du Multimédia et de l'Internet Parcours Développement Web