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Emma DiazED

Emma Diaz

Automation, Sales Ops & AI

€400/day
Lyon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Emma

Hello,

Performance-oriented Product Builder focused on operational efficiency, database architecture, automations, and CRM optimization. Dual expertise in business and no-code for concrete, rapidly deployable solutions.

My approach is not about technicality for its own sake: it's focused on efficiency, management, and business performance.

👉 Less mental load, more clarity and performance in your daily work.

🎯 What I help you improve
• You're losing information between your tools → I centralize and structure your data
• Your CRM is underutilized or poorly maintained → I simplify it and adapt it to your teams
• Too many manual tasks → I automate what can be automated
• Lack of visibility into your business → I create clear dashboards
• Vague or inefficient processes → I structure them to improve efficiency
• Commercial opportunities slipping away → I optimize your follow-up

I particularly focus on Sales Ops, commercial structuring, and internal process optimization – thanks to over 10 years of experience in sales departments.


🧠 My added value
Thanks to my years of sales experience, I understand:
. The challenges of field sales
. The constraints of growing teams
. The importance of a truly usable CRM

I design Airtable systems connected via Make that are:
. Simple to use
. Designed for operations
. Reliable and scalable
. Results-oriented

Main tools
Airtable • Make • Notion • Lovable • Bubble

I usually respond in less than an hour.


🌍 Passionate about travel (over 50 countries), 🏋🏼‍♀️ a dedicated athlete (Crossfit, running, and skiing), I enjoy challenging projects, executed with clarity and rigor.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Lyon (up to 50km), Paris (up to 50km), Marseille (up to 50km), Genève (up to 50km), Bordeaux (up to 50km)

Experience

  • Serrurerie Sportes
    Digitalization of a family shoe repair and locksmith business in transition
    CIVIL ENGINEERING
    May 2026 - Today (1 month)
    Lyon, France
    Assisted a craftsman taking over a family business upon his parents' retirement.
    - Implemented a CRM on Airtable for professional clients (managing agents, property managers), stock management with automatic alerts via Make, and configuration of the Obat invoicing software.
    - Created a unified work environment (Google Workspace, Notion) to centralize tools and facilitate knowledge transfer.
    Mission focused on autonomy: the goal is for the client to manage their daily operations independently once the tools are in place.
    CRM Creation Airtable Digital Transformation notion.so
  • Playoff
    No-Code & AI Product Builder – Ecole Cube
    SPORTS
    January 2026 - April 2026 (3 months)
    Lyon, France
    • Designed Playoff Amateurs and Playoff Terrain, two projects focused on amateur sports and mobile experience.
    • Organized user needs and defined key features to simplify the user experience and reduce manual actions.
    • Created and structured user journeys and initial screens on no-code tools.
    • Implemented a data architecture and explored automations to streamline repetitive tasks.
    • Utilized AI tools to accelerate research, generate content, structure ideas, and save time on workflows.
    • Fictitious project completed for learning purposes with Ecole Cube, and skill development. Grade obtained: 18/20
    AI Automation Project Management Product Development Automation Mobile Application
  • Booking Experts
    Go-to-Market France Project Lead / Biz Dev
    SOFTWARE PUBLISHING
    February 2025 - August 2025 (6 months)
    Lyon, France
    Dutch SaaS (PMS + Channel Manager + CMS) for tourism accommodation providers.

    Led the commercial launch in France: competitive analysis, partnership building, and acquisition strategy structuring. Cross-functional role between sales, marketing, and product to adapt operations to the local market.
    PMS Sales Strategy seasonal rental Business Development Strategic Partnerships

Recommendations

Perrine Vincey SoulierPV
David ZaccardiDZ
Perrine Vincey Soulier and 1 other person have recommended Emma

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Education

  • No-Code Product Builder Bootcamp
    Cube
    2026
    Gestion de projets digitaux, Airtable, Make, Figma, Lovable, Bubble
  • Master's degree, International business development
    IDRAC LYON BUSINESS SCHOOL
    2014
    Master's degree, International business development

Skill set

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