Freelancer profile translated to English.
Back to original languageAbout Emma
Hello,
Performance-oriented Product Builder focused on operational efficiency, database architecture, automations, and CRM optimization. Dual expertise in business and no-code for concrete, rapidly deployable solutions.
My approach is not about technicality for its own sake: it's focused on efficiency, management, and business performance.
👉 Less mental load, more clarity and performance in your daily work.
🎯 What I help you improve
• You're losing information between your tools → I centralize and structure your data
• Your CRM is underutilized or poorly maintained → I simplify it and adapt it to your teams
• Too many manual tasks → I automate what can be automated
• Lack of visibility into your business → I create clear dashboards
• Vague or inefficient processes → I structure them to improve efficiency
• Commercial opportunities slipping away → I optimize your follow-up
I particularly focus on Sales Ops, commercial structuring, and internal process optimization – thanks to over 10 years of experience in sales departments.
🧠 My added value
Thanks to my years of sales experience, I understand:
. The challenges of field sales
. The constraints of growing teams
. The importance of a truly usable CRM
I design Airtable systems connected via Make that are:
. Simple to use
. Designed for operations
. Reliable and scalable
. Results-oriented
Main tools
Airtable • Make • Notion • Lovable • Bubble
I usually respond in less than an hour.
🌍 Passionate about travel (over 50 countries), 🏋🏼♀️ a dedicated athlete (Crossfit, running, and skiing), I enjoy challenging projects, executed with clarity and rigor.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Lyon (up to 50km), Paris (up to 50km), Marseille (up to 50km), Genève (up to 50km), Bordeaux (up to 50km)
Experience
- Serrurerie SportesDigitalization of a family shoe repair and locksmith business in transitionCIVIL ENGINEERINGMay 2026 - Today (1 month)Lyon, FranceAssisted a craftsman taking over a family business upon his parents' retirement.- Implemented a CRM on Airtable for professional clients (managing agents, property managers), stock management with automatic alerts via Make, and configuration of the Obat invoicing software.- Created a unified work environment (Google Workspace, Notion) to centralize tools and facilitate knowledge transfer.Mission focused on autonomy: the goal is for the client to manage their daily operations independently once the tools are in place.
- PlayoffNo-Code & AI Product Builder – Ecole CubeSPORTSJanuary 2026 - April 2026 (3 months)Lyon, France• Designed Playoff Amateurs and Playoff Terrain, two projects focused on amateur sports and mobile experience.• Organized user needs and defined key features to simplify the user experience and reduce manual actions.• Created and structured user journeys and initial screens on no-code tools.• Implemented a data architecture and explored automations to streamline repetitive tasks.• Utilized AI tools to accelerate research, generate content, structure ideas, and save time on workflows.• Fictitious project completed for learning purposes with Ecole Cube, and skill development. Grade obtained: 18/20
- Booking ExpertsGo-to-Market France Project Lead / Biz DevSOFTWARE PUBLISHINGFebruary 2025 - August 2025 (6 months)Lyon, FranceDutch SaaS (PMS + Channel Manager + CMS) for tourism accommodation providers.Led the commercial launch in France: competitive analysis, partnership building, and acquisition strategy structuring. Cross-functional role between sales, marketing, and product to adapt operations to the local market.
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Education
- No-Code Product Builder BootcampCube2026Gestion de projets digitaux, Airtable, Make, Figma, Lovable, Bubble
- Master's degree, International business developmentIDRAC LYON BUSINESS SCHOOL2014Master's degree, International business development