Freelancer profile translated to English.

Description

Marketing professional with over 4 years of experience in the wine and spirits industry, I have worked within recognized groups where I developed expertise in brand strategy, market analysis, and marketing activation.

Today, I support companies, startups, and entrepreneurs in developing their visibility and marketing performance. My goal is to bring a strategic vision while remaining very operational in the implementation of actions.

I can assist you with:

• Market analysis and marketing recommendations

• Writing marketing content and materials (copywriting)

• Management and optimization of digital marketing campaigns

• Structuring and managing marketing projects

• Marketing and sales support for teams

Organized, creative, and results-oriented, I place great importance on understanding my clients' needs to offer concrete and effective solutions to grow their business.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Bordeaux (up to 50km)

Pernod Ricard France
Brand Ambassador
WINE AND SPIRITS
June 2024 - Today (2 years and 2 months)
Bordeaux, France
• • Representing the Lillet brand in the field
• • Implementing commercial and event-based activations
• • Developing brand awareness in the Grand Sud-Ouest region
• • Training sales teams and partners
Event Planning Project Management Training Facilitation Operational Marketing
Freixenet Gratien
Product Manager Freixenet and Mionetto / Category Manager
WINE AND SPIRITS
September 2022 - December 2023 (1 year and 3 months)
• • HORECA and event-based activations
• • Management of POS displays & service materials
• • Communication actions for HORECA, mass retail, e-commerce & overseas territories
• • Monitoring and analysis of brand, category, and market performance
Marketing Analysis Trade Marketing Event Organization Project Management
Pernod Ricard France
Assistant Brand Manager
WINE AND SPIRITS
January 2022 - July 2022 (6 months)
Paris, France
• • Launch of the Suze Tonic 0% Alc innovation in mass retail
• • Monitoring and analysis of brand, category, and market performance
• • Coordination of operational plans (mass retail, HORECA, e-commerce)
• • Creation of communication materials, sales tools
• • Deployment and management of brand experiences
• • Development of packaging and POS projects
Team Management Market Analysis and Competitive Intelligence Marketing Strategy Product Marketing Brand Experience