Freelancer profile translated to English.
Back to original languageAbout Emma
Expert in multi-channel advertising campaign management and high-performing media strategy development. With a solid agency background (8 years), I support companies in setting up and optimizing their campaigns (Meta campaign manager, Google Ads, LinkedIn Ads, TikTok Ads).
My approach focuses on:
☑️ Strategic Planning: Development of tailor-made media strategies, adapted to business objectives.
📢 Campaign Management: Complete supervision of campaigns, from creation to execution, including monitoring and optimization.
💭 Analysis and Reporting: Analysis of campaign performance through key indicators, continuous data-driven optimization, and production of detailed reports to evaluate results.
🔎Budget and Optimization: Efficient budget management to maximize ROI and ensure optimal performance.
Important:
- You retain the data from your campaigns
- I gather maximum learnings for each campaign through A/B tests (creatives, audiences, formats...)
- I support you in implementing best practices for paid media
Available to discuss your projects :)
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- CanidéMedia StrategistMarch 2022 - Today (4 years and 3 months)Montreal, QC, CanadaStrategic Planning: Development of tailor-made 360 media strategies, adapted to business objectives.Campaign Management: Complete supervision of campaigns, from creation to execution, including monitoring and optimization.Analysis and Reporting: Analysis of campaign performance through KPIs and benchmarks, continuous optimization, and production of detailed reports with findings and recommendations.Budget and Optimization: Efficient budget management to maximize ROI and ensure optimal performance.
- WavemakerMedia Planner and BuyerJanuary 2018 - August 2021 (3 years and 7 months)Montréal, CanadaAccount ManagementCampaign strategy to achieve specific objectives (full funnel, awareness, consideration, conversion) in a multi-channel environmentImplementation and management of each campaign (monitoring, campaign management, and optimization)Reporting on digital KPIs, analysis, and recommendations for future campaignsCoordination: Public Relations, Content Creation, SEO, SEM, CRMClients: Ralph Lauren, Viktor and Rolf, Azzaro, Mugler, Prada, Valentino, CeraVe, Biotherm
- HOPSCOTCH GroupePublic Relations ConsultantJanuary 2017 - December 2017 (11 months)Île-de-France, France- Communication strategy and execution- Media relations and proactive opportunity creation (interviews, content, articles ...)- Press conference organization- Lobbying
Recommendations
Be the first to recommend Emma
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's degree, Marketing Strategy Business Modeling Innovation Process Digital TransformationÉcole Supérieure des Sciences Commerciales d'Angers2017Master's degree, Stratégie Marketing Business Modelling Processus d'innovation Transformation numérique
- Baccalaureate in Science - specialization BiologyLycée Blanche de Castille2012Baccalauréat in Science - spe. Biology