Freelancer profile translated to English.
Back to original languageAbout Emma
Marketing Strategy & Consulting I SEO, SEA Audit & Optimizations I Web & Brand Content Writing I CRM, Web, Digital I Teaching
My name is Emma and after a Master's degree in Digital Marketing & Data Analytics from the prestigious SKEMA Business School and numerous experiences in various professional sectors (beauty, fashion, catering, sports & events), I have decided to offer you my marketing services.
A preview of the packages I can create for you:
WEB MARKETING:
1) Complete audit of your website (semantic audit & content audit)
2) Natural referencing (SEO) optimization on search engines through:
- HTML tags (title, h1, h2, h3, meta descriptions, etc.)
- Keyword strategy
- Content strategy: Writing SEO-optimized web content related to the brand strategy
- Netlinking & Backlinks
4) SEA optimization via Google Ads (Google Ads certification obtained in 2023).
MARKETING STRATEGY:
1) Brand strategy audit (target audience, message, positioning) & Benchmarking (competitive intelligence)
2) Proposal for a brand optimization strategy (Repositioning, target refinement, etc.)
3) Proposal for a content strategy for the coming months (marketing calendar, mood boards)
Other possible missions (non-exhaustive list):
- Marketing strategy consulting (competitive intelligence, data analysis, marketing calendar implementation)
- Google Adwords campaign setup (Google certification obtained in 2023).
- Social media strategy (post calendar, feed simulation, description strategy, SEA)
- Teaching marketing strategies and concepts
French
Native or bilingual
English
Native or bilingual
German
Conversational
Can work on-site
Paris (up to 50km)
Experience
- BAHY AssociatesMarketing & Digital Communication LecturerEDUCATION AND E-LEARNINGNovember 2023 - Today (2 years and 7 months)Paris, FranceLecturer for Bachelor of Commerce students in Digital Marketing and Digital Communication modules:- Define digital channels- Establish a diagnosis and SMART campaign objectives- Implement a digital campaign and monitor KPIs
- Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024Assistant Project Manager Brand Identity Paris 2024SPORTSSeptember 2022 - Today (3 years and 9 months)Seine-Saint-Denis, FranceWithin the Organizing Committee for the Olympic and Paralympic Games, I am responsible for the brand identity and the Look of the Games Paris 2024. My apprenticeship role focuses on 2 major projects for the Paris 2024 Look of the Games:1- Paris 2024 signage (pictograms, signage at and around competition venues, signage in public transport, etc.)2- Sports equipment and Field of Play (meetings with international Federations, color allocation per competition venue, design and branding of sports equipment, creation of visualizations, discussions with suppliers, etc.) My daily tasks include:- Launching and managing branding projects- Research and benchmarking of previous editions- Creating creative briefs- Coordination with agencies, freelancers, and in-house designers
- CAROLLAssistant Brand Image & Content Manager at CAROLLFASHION AND COSMETICSAugust 2021 - September 2022 (1 year and 1 month)Paris, FranceWithin the Brand Identity department at CAROLL, my responsibilities include:- Management of the brand's content based on the chosen marketing strategy: identifying content to be produced (visuals, texts, videos, newsletters), organizing the calendar for the upcoming season, and sourcing necessary resources (budget, items, models, shoots, etc.)- Management of the brand's image (model casting, photo retouching, visual selection, newsletter briefs)- Organization of catalog, e-commerce, and brand content shoots (coordination between production, photographers, stylists, and art direction)- Uploading e-commerce products to the website- Management and creation of product information sheets (fashion writers, style, purchasing) for SEO writing
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Education
- Grande École Program, Digital Marketing & Data AnalyticsSKEMA Business School2023Programme grande école, Marketing Digital & Data Analytics
- Professional Bachelor's degree in work-study, International Business with a mention in International Activities CollaboratorsSorbonne Université2021Licence professionnelle en alternance, Commerce international mention Collaborateurs des Activités Internationales
Certifications
- Google AdsGoogle2023