Emma Baugé

Bpifrance :

• Conception and implementation of the brand development strategy.

• Responsible for the image of Bpifrance events: creation of the social media communication kit, key visual, production of a teaser and a best-of, media campaign, website and invitations.

• Event creations: responsible for the branding and signage of Bpifrance events under my charge.

• Ensure the creation, development and management of brand content: digital media (mailing, newsletters, social media visuals, greeting cards) and print (corporate books, brochures, commercial brochures, etc.).

• Guarantor of the management, deployment and adherence to the graphic charter and brand platform.

• Ensure the consistency of the brand image across all points of contact for content distribution.

• Coordination of service providers from brief to delivery: graphic designers, web designers, videographers, printers.

• Implementation and monitoring of advertising campaign creation.

• Guarantor of budget monitoring and adherence to the schedule for projects managed.

Development of communication projects for various brands:

- Conception, planning and organization of the project from start to finish

Construction of all communication tools to support the developed project: key visual, promotional tools, web banners, website, social media posts...

- Retroplanning

- Text writing

- Creation monitoring

- Final reports (KPI analysis)

Coordination of internal teams:

- Creative studio

- Partnership

- Customer service

Coordination of external teams:

- Digital agency

- Freelancer

- Printer

- Proactive in suggesting project improvements

- Work on French-speaking and international projects (clients and TLC subsidiaries worldwide)

• Marketing: Work in collaboration with the marketing team to develop and improve the company's image through trade show booths.

• Product: Sales analysis to define products to highlight at trade shows.

• Project Management: Increase brand presence at consumer trade shows (specifically those focused on organic products).

• Events: Organization and coordination of Tootsi Impex's participation in agri-food trade shows in Canada and the United States: selection of shows, management of the sales team and relations with trade show organizers before and on-site, selection of samples with the sales team, and booth presentation.