Freelancer profile translated to English.

Description

Welcome to my Malt profile!

With five years of experience as a communication project manager, I support brands in their 360° communication. I also co-founded OYA, a dietary supplement brand dedicated to (peri)menopause.

What characterizes me: an ability to quickly grasp a brand's challenges, structure coherent strategies, and coordinate teams and service providers with method and fluidity.

Brands and companies that have trusted me: MAM Baby, Calmosine, Les Causantes digital agency…

My areas of expertise:

Communication Strategy & Digital Project Management:

- Audit of the existing situation

- Competitor and trend analysis

- Definition of target audiences and communication objectives

- Development of digital communication strategies

- Scoping, coordination, and monitoring of digital projects

Deployment of Digital Content & Strategies:

- Construction of editorial calendars

- Coordination of content production for social media

- Deployment of multi-channel digital strategies

- Production of digital content: newsletters, articles, customer journeys

- Performance monitoring and optimization recommendations

Influence & Partnerships:

- Definition of influence and partnership strategy

- Campaign management: profile selection, briefs, coordination, monitoring

- Establishment of partnerships with digital media, professionals, and brands

- Analysis of results and adjustment of strategies

Do you have a digital project to structure or accelerate? I would be delighted to discuss it.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

MAM Baby
B2B Project Manager specialized in Healthcare Professional Relations
HEALTH AND WELLNESS
June 2025 - Today (1 year and 2 months)
MAM Baby, a leading brand in the baby care sector in France.

Launch of a new product to 700 midwives:
- Management of a product testing campaign
- Deployment of a visibility campaign

Management of a network of 5,000 midwives:
- Creation of educational materials and newsletters with healthcare professionals

Launch of a medical visit network:
- Preparation and training of field teams

Organization and participation in national congresses:
- National Congress for Freelance Midwives, National Midwives' Assemblies...
Project Management Operational Marketing Events B2B Product Launch
MAM Baby
Social Media Manager
HEALTH AND WELLNESS
November 2024 - June 2025 (6 months)
MAM Baby, a leading brand in the baby care sector in France.

Management of the Instagram account (180k followers):
- Development of monthly editorial calendars: 5 posts/week and 5 stories/week
- Creation of varied content: carousels, reels, stories, lives
- Monthly monitoring of industry trends and best social media practices
- Content publication, performance monitoring, and analysis
- Moderation of comments and private messages

Influence:
- Management of collaborations with healthcare professionals
- Participation in the development of the MAM Talk program with Anna Roy, a renowned midwife (350k followers): topic selection, scriptwriting, filming
- Management of influence campaigns in conjunction with an agency
Content Creation Influence Community Management Strategic Watch Reporting
OYA
Co-founder
HEALTH AND WELLNESS
April 2025 - Today (1 year and 4 months)
OYA, a dietary supplement brand dedicated to (peri)menopause.

Brand Creation:
- Market research, competitive analysis, positioning, product development, brand identity...

Creation and management of the e-commerce site(Shopify)

Definition of the social media strategy and management of social networks(Instagram, TikTok, Facebook):
- Creation of monthly editorial calendars
- Organization and supervision of photo shoots and video filming
- Content creation: 360,000 views, 50,000 likes, 300 comments on the first TikTok content

Definition of the ad strategy and creation of advertising content(Meta Ads)
Social Media Communication Strategy Marketing Strategy Branding Benchmarking and Competitive Analysis