Freelancer profile translated to English.
Back to original languageAbout Emily
I design and manage Google Ads and Meta Ads campaigns to help brands achieve their goals.
I enjoy structuring clear, well-thought-out accounts where every keyword and ad has a real purpose. I write impactful, honest messages designed to convince without overpromising.
I work on both global strategies (Search, Performance Max, Meta Ads) and operational implementation and monitoring: performance tracking, analysis, continuous adjustments. The idea is that every euro invested brings sustainable growth, not useless clicks.
My experience in marketing in cosmetics taught me to build a global strategy: from product promotion to performance analysis. I worked on range development, preparation of international launches, and in-store operation coordination — always with the same requirement for consistency between strategy, image, and results.
This "traditional" marketing culture serves me today in digital: it helps me maintain a complete view of the customer journey, understand brand challenges, and connect visibility, desire, and conversion.
I am used to collaborating with marketing teams, e-commerce managers, or business leaders who need a reliable, responsive, and rigorous partner.
If you are looking for a freelancer who can combine strategy, clarity, and efficiency, contact me!
📈 My areas of expertise:
Google Ads (Search, Performance Max, Shopping, Demand Gen)
Meta Ads (Facebook & Instagram)
Acquisition strategy & campaign structuring
Conversion-oriented copywriting
Performance tracking and analysis
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- FreelanceFreelance Digital AcquisitionCONSULTING AND AUDITSOctober 2021 - Today (4 years and 9 months)Bordeaux, France- Management of Google Ads and Meta Ads campaigns- Structuring clear and effective advertising accounts- Writing impactful ads tailored to the target audience- Analysis of results via Ads platforms and Google Analytics and monitoring of key indicators- Continuous campaign optimization: keywords, audiences, budget, creative- Support for brands and marketing teams in their acquisition strategy
- GuerlainMarketing Manager Travel Retail WorldwideFASHION AND COSMETICSNovember 2018 - June 2019 (8 months)92300 Levallois-Perret, France- Development of the TR WW strategy for mainstream and exclusive perfume segments and ensuring its implementation in TR regions- Recommendations for fast quantities of N+1 new products + presentations of products/franchise universes- Sell-in/sell-out sales analysis: launch reports, booster plans- Product Development: monitoring the development of TR Sets (strategy, creative, sales monitoring)- Adaptation of launch platforms for Travel Retail
- LVMH FRAGRANCE BRANDSOperational Marketing Assistant Travel Retail EURAFFASHION AND COSMETICSSeptember 2016 - March 2017 (6 months)92300 Levallois-Perret, France- Trade Marketing: preparation of animation briefs for decorators, control until operation setup, price negotiation with decorators, quality control of execution and deadlines. Control of point-of-sale visuals before printing. Production and printing of small POS materials.- Studies and Reporting: competitive intelligence + digital environment. Analysis of launch reports, qualitative and quantitative results.- Presentations and Sales Trips: preparation of trips for sales representatives and marketing team (collection of mock-ups, decoration of presentation rooms, visuals)- Administrative: tracking of TR marketing department invoices (SAP). Ordering and monitoring product stock.
Recommendations
Be the first to recommend Emily
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's degree : Programme Grande École (PGE), Marketing, Management, Human Resources, Finance, Purchasing, LanguageKEDGE Business School2018Master's degree : Programme Grande École (PGE), Marketing, Management, Ressources Humaines, Finance, Achats, Langue
- Google Ads Search CertificationGoogle Skillshop2025Traduire une vision du marketing en ligne en stratégie de marketing numérique cohérente Développer une stratégie publicitaire sur le Réseau de Recherche de Google avec des plans marketing à plus grande échelle Élaborer un plan pour augmenter le nombre de prospects, les ventes ou le trafic Web à l'aide du Réseau de Recherche de Google Garantir qu'un plan marketing sur le Réseau de Recherche est adapté à un budget de marketing numérique