Freelancer profile translated to English.

Description

I'm Emily – a freelance native English copywriter, copywriter, and brand strategist. I love clever names, memorable taglines, and copy that sticks. With over a decade of experience in German brand and communication agencies – and as an Australian who has consciously made Germany her home – I bring a perspective that can't be learned.

I have a very specific goal: to help German companies reach international target audiences with a tonality that reflects their true identity – while also considering the cultural expectations of English-speaking markets. Just as my personality has a different nuance in English than in German, I help brands find the voice that brings them the most success: distinctive, authentic & spot-on.

I borrowed my business name (Kookaburra Copy) from a very special bird, the Australian Kookaburra. It has a unique characteristic: its call sounds like hearty laughter. Striking, memorable, instantly recognizable. Exactly what good brand communication is all about.

Services: Naming · Claims & Slogans · Communication · Image Films (Storyboards & Voiceover Scripts) · Speaker

Industry field of expertise

Languages

English
Native or bilingual
German
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Regensburg (up to 50km), München (up to 10km), Nürnberg (up to 10km)

Kookaburra Copy
BRAND STRATEGIST & COPYWRITER
December 2022 - Today (3 years and 6 months)
93 Regensburg, Germany
Naming and claim development Brand strategy Workshops and brand voice development Creative direction for mood films
Creation, translation (DE to EN) and adaptation of all types of communication
Bilingual workshop moderation and presentations in English
Brand Voice & Tone Management Communication strategy Copywriting Copywriting Concept Development
BECC Agency GmbH
COPYWRITER, CONCEPT DEVELOPER, BRAND STRATEGIST
May 2016 - July 2025 (9 years and 2 months)
Landkreis München, BY, Germany
Development of creative concepts and copywriting within the scope of the agency's global mandate for the CD of the BMW Group across all BMW Group brands Establishment and management of the "Verbal Identity" team – naming and corporate language Senior consultant for clients in the areas of brand and communication strategy Development of core concepts and communication materials for major global trade fair appearances (including IAA, OMR) for ŠKODA, Vodafone, and others Creation, development, and management of strategic brand identity workshops and presentations up to board level Responsibility for copy and concept development for websites, social channels, films, and other measures for internal and external corporate communication, from SMEs to global corporations Active participation in an internal task force to establish a framework for AI tools within creative agency processes
Concept Development Copywriting Brand Strategy Naming Copywriting
Testbirds GmbH
SALES MANAGER
DIGITAL AND IT
May 2014 - May 2016 (2 years)
Landkreis München, BY, Germany
Acquired the first clients in the UK Closed the fifth-largest sales deal in the company's history (a global bank) Led the setup of Testbirds Ltd, a startup within a startup Developed the marketing strategy for the UK Speaker and exhibitor at trade fairs such as London Tech Week, AppsWorld, and Mobile World Congress Received an internal award for creative problem-solving under pressure
Sales Management Sales Business Development Marketing Copywriting