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Emilio CarpioEC

Emilio Carpio

Fractional CMO | B2B D2C Marketing Director

€750/day
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Emilio

Fractional CMO for B2B and D2C companies looking to professionalize their marketing without hiring a full-time director.

Over 10 years, 150+ clients, and €3M managed in advertising investment. I lead strategy, teams, and agencies, define business-connected KPIs, and am accountable for results.

I am not just another channel executor. I lead the complete marketing function: from positioning to reporting.

I work like this:
· Marketing diagnosis (closed package, 2 weeks)
· Fractional CMO on monthly retainer (3-6 months)
· Ad-hoc strategic sprints (launches, modernization, digitalization)

Sectors: proptech, industry, e-commerce, professional services, education.
Remote work. Spain and LATAM.
Maximum 2 simultaneous clients to ensure dedication.
  • Spanish

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • WALMERIC
    Senior Ad Tech Consultant
    January 2024 - Today (2 years and 7 months)
    Madrid, Spain
  • mediasmart Mobile
    Account Manager & SEM/SEO Specialist
    December 2018 - February 2021 (2 years and 2 months)
    Madrid, CU, Colombia
    In charge of growing the business of App Promoters, such as Jeff, TextMe, OYO Homes. Also, I've worked with big companies in charge of promoting Games apps, Casino apps, or other businesses like Amazon or Tokopedia. I've worked with clients from Israel, Spain, UK, Australia, Indonesia, and India.
  • GOOGLE
    Senior Performance Specialist - LCS Google Ads
    August 2018 - December 2018 (4 months)
    Dublin, DN, Ireland
    Optimization of Search Campaigns for LCS Customers non-Spain based looking forward to opening or improving in the Spanish Market. Work with:
    - Keyword Relevant Expansion
    - Account restructuration
    - Bid Adjustments
    - Audiences
    - Campaign Settings
    - Budget optimization
    - Bid Optimization
    - ETA's Creation and Optimization
    - Ad Extensions
    All these reports are daily used and downloaded, having a deep understanding of metrics and the work required to improve results on the campaigns.

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Education

  • Future Leaders , Business/Commerce, General
    ThePowerMBA
    2020
    Future Leaders , Business/Commerce, General
  • Full Stack Developer, Computer Programming
    Upgrade hub
    2020
    Full Stack Developer, Computer Programming

Skill set

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