Freelancer profile translated to English.

Description

Social media manager for 5 years, I assist my clients in developing an editorial line on social networks, content production, and social media communication.

🇨🇳 Knowledge of the Chinese market (Rednote, Wechat), I create content for brands wishing to be visible to Chinese internet users.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Chinese
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Microsoft
Social Media Manager | B2B
SOFTWARE PUBLISHING
November 2021 - July 2023 (1 year and 8 months)

● Investment monitoring, social ads performance optimization (Monthly budget: ~€100K)
● Topics covered: Hybrid work, Microsoft Dynamics, data, artificial intelligence, digital transformation, cybersecurity...
● Reporting and recommendations (organic and paid posts)
● Discussions and advice (briefs, performance, action plans, reviews)
● Social media monitoring
● Tools used: Sprinklr, LinkedIn Campaign Manager, Twitter Ads Manager, Facebook/Instagram Ads Manager
SAEVE Laboratoire
Social Media Manager
April 2020 - July 2020 (3 months)

● Social Ads: Creation and optimization of advertising campaigns on Facebook and Instagram (Monthly budget: €10K)
● Community Management (Facebook and Instagram): Creation of mood boards, writing of monthly editorial plans in line with e-commerce
● Briefing with the internal studio for visual creation
● Establishing partnerships with brands (co-branding)
● Influencer management: Establishing partnerships with influencers and monitoring results (contests, promo codes, product seeding)
● Creation of communication campaigns on the influencer marketing platform (Hivency)
● Monthly reporting on organic and paid posts
● Tools used: Facebook Ads Manager, Photoshop, Hivency, Shopify
Keyade
Account Manager Social Media Ads
February 2021 - July 2021 (5 months)
Neuilly-sur-Seine, France

● Interaction, identification with a client portfolio: understanding and integrating their marketing objectives Clients: Kingfisher (Castorama, Brico Dépôt), Ford, Ile de France Mobilités, Nikon, Dr Oekter
● Investment and performance monitoring
● Optimization of paid social campaign performance
● Weekly and monthly reporting and recommendations
● Creation of Data Studio (reporting automation)
● Client discussions and advice (performance, action plans, reviews)
● Tools used: Facebook Ads Manager, Twitter Ads Manager, Pinterest Ads Manager, Snapchat Ads, LinkedIn Campaign Manager, Tik Tok Ad Manager

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Master 2 (M2), Digital Marketing and e-Business
Groupe INSEEC
2018
Master 2 (M2), Marketing digital et e-Business
Master 1, International Business Negotiation
Université Sorbonne Nouvelle - Paris 3
2015
Master 1, Négociation Commerce Internationale

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Emilie Vong

Social media manager

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