Emilie Visser

Key contributor to LVMH's CRM vision and strategy, focusing on enhancing customer experience and data excellence across our iconic Maisons within 6 divisions:

Fashion & Leather Goods(Louis Vuitton, Christian Dior, Celine, Loewe, Loro Piana, Fendi, Givenchy…),

Watches & Jewelry(Bvlgari, Chaumet, TAG Heuer, Hublot…),

Perfumes & Cosmetics(Guerlain, Maison Francis Kurkdjian…),

Wines & Spirits(Moët & Chandon, Hennessy…),

Selective Retailing(Sephora, Le Bon Marché, La Samaritaine…),

Other Activities(Belmond, Cheval Blanc…).

CRM Strategy & Execution:Defining product vision, strategy, and roadmap for CRM systems; aligning solutions with business needs and managing the product lifecycle from ideation to deployment.

Cross-functional Collaboration:Working with cross-functional teams within divisions and Maisons to gather, prioritize, and translate user needs into concrete, actionable deliverables.

Customer Data Management:Designing data models and processes to improve quality, completeness, and consent management, in compliance with regulatory requirements.

Project Management & Performance:Managing pilot projects, monitoring product performance, and identifying optimization opportunities for scalable CRM solutions.

Clienteling & Marketing Automation Collaboration:Partnering with Clienteling and Marketing Automation teams to integrate and prioritize customer-centric initiatives.

1. Website migration project to another CMS:

Project cancelled due to the end of the partnership between Richemont and Farfetch. The requirements document will be retained and updated for future migration.

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2. Digital & Phygital Game for the Perlée Collection (currently available at La Samaritaine in Paris):

> > The game is accessible online at the following address: [ and at the Perlée collection pop-up store at La Samaritaine in Paris (from September 20 to November 4, 2024) as well as in 5 cities in China.

PMO during the "Discovery" phase of a future redesign project for the geodis.com website (Geodis group) for about thirty countries. Managed the Discovery phase with the Valtech agency: CMS tender, and functional and technical scoping and design for the future site. Organized UX and technical workshops, facilitated by Valtech. Coordinated business and technical needs. Following the Discovery phase, the project was postponed to 2023 by the client due to budget constraints, leading to mission termination in May 2022.