EVFreelancer profile translated to English.
Back to original languageAbout Emilie
Strategic & Operational Marketing Consultant | 10 years of experience
Versatile and expert in my field, I support brands in their growth and repositioning by building powerful marketing strategies and ensuring their concrete implementation.
I am open to all types of missions, whether strategic and/or operational.
✅ Strategy: branding, storytelling, omnichannel marketing plan, art direction
✅ Operational: project management, lever activation, content creation (visuals, videos)
I have worked in large international groups (Decathlon, La Redoute, LVMH) as well as in an eco-responsible startup (Mina Storm), developing an agile and results-oriented approach.
🔥 My conviction? Marketing is above all a human adventure. I enjoy uniting, challenging, and giving meaning to make brands shine.
Need an expert and operational perspective? Let's talk! 🚀
French
Native or bilingual
English
Fluent
Can work on-site
Lille (up to 50km)
Experience
- MINA STORMMARKETING DIRECTOROctober 2023 - October 2024 (1 year)Paris, France- Development, analysis, and implementation of a new digital strategy
- Definition of an annual marketing and brand content calendar.
- Creation and implementation of the acquisition and loyalty marketing strategy.
- Management of the orchestration of media and non-media levers and campaigns: press, social media, influencer marketing, events, radio, television, internal reports.
- Creation and management of annual budgets with a focus on ROI.
- Support for growth and brand awareness development.
- Content creation and management: art direction, visuals, videos, texts.
- Responsible for image and reputation.
- Shooting organization
- Social media management and optimization
- Analysis and monitoring of performance based on quantitative and qualitative KPIs.
- Management
- Complex project management
- DOMYOSINTERNATIONAL MARKETING DIRECTORNovember 2021 - July 2023 (1 year and 8 months)Lille, France
- Comprehensive development of the new international brand strategy.
- Construction and management of the marketing and communication plan.
- Content management and creation.
- Customer journey optimization.
- Management of own and paid advertising campaigns.
- Support and monitoring of international performance.
- Project management and team skill development.
- Press relations, organization of internal and external events.
- Construction and management of the annual budget.
- Management
- La Redoute - ABRAND CONTENT MANAGEROctober 2016 - September 2021 (4 years and 11 months)Lille, FranceBrand content strategy and management.Content creationComplex project managementE-merchandisingQualitative and quantitative studyDeployment of campaigns and content creation.Implementation of the CSR strategy aligned with the company strategy, content writing.
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Education
- MASTER'S DEGREE IN PROJECT MANAGEMENT2015-2017IAELilleMASTER MANAGEMENT PAR PROJET
- BACHELOR'S DEGREE IN INTERNATIONAL BUSINESS & MARKETING2011-2014EGCLilleBACHELOR EN BUSINESS INTERNATIONAL & MARKETING