About Emilie
French
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- PUBLICIS LUXEUX Design / Product DesignLUXURY GOODSOctober 2021 - February 2023 (1 year and 4 months)Paris, France
UX & UI Methodologies
・Zoning and wireframes: creation of functional structures to frame user journeys.・Advanced UI Design: conception of refined interfaces in line with luxury visual codes (finishes, animations, micro-interactions).・UI Research: benchmarks, mood boards, visual exploration.・UX Research:1. Social listening: analysis of user feedback on social networks and other channels to capture expectations and pain points.2. A/B testing: implementation of comparative tests to validate design hypotheses and improve conversion or engagement rates.Design System Management
・Regular maintenance and updating of the Design System: adding new components, adjusting styles, optimizing tokens (typography, colors, grids, etc.).・Close collaboration with tech, design, and product teams to ensure alignment on brand, ergonomics, and performance objectives.・Writing documentation and guidelines to ensure good adoption of the system by all stakeholders.・UI/UX monitoring to feed the design system with relevant evolutions inspired by the luxury sector.Cross-functional Collaboration
・Work in collaboration with tech teams, art directors, project managers, strategic planning, and sometimes clients to evolve the Design System based on product needs, technical constraints, and brand identity.Monitoring & Continuous Improvement
・Monitor UI/UX trends, identify areas for improvement in the existing system, and propose evolutions to ensure an optimal user experience, adapted to luxury codes.Contribution to Accessibility and Performance・Integrate accessibility best practices (a11y) and optimize components to ensure high-performing, aesthetically pleasing, and inclusive interfaces. - Artefact 3000Digital Art DirectorDIGITAL AND ITFebruary 2023 - September 2024 (1 year and 7 months)
Art Direction & Visual Design
Define the visual identity of digital projects (applications, SaaS platforms, B2B websites), respecting business constraints and client guidelines.Propose clear, modern, and user-oriented graphic concepts, with particular attention to readability, information hierarchy, and visual consistency.Supervise graphic execution: mockups, prototypes, animations, ensuring quality and consistency across all media.Guide UI designers to ensure a professional output adapted to industry usage (e.g., dashboards, internal tools…).Design System & Rationalization
Participate in the creation, evolution, or maintenance of Design Systems to ensure graphic consistency between different modules of a product or platform.Collaborate with UX/Product Designers and developers to ensure the proper visual implementation of components, respecting accessibility and performance standards.Rationalize graphic elements to facilitate their reuse in complex or technical environments.Production Design & Collaboration
Create zoning, wireframes, prototyping, and high-fidelity mockups in line with UX objectives.Work in pairs with UX Designers to transform functional needs into ergonomic visual solutions.Participate in client presentations to defend creative choices and adapt to feedback in a structured manner.Monitoring and Continuous Improvement
Conduct design monitoring focused on B2B/tech (platform design, software, professional user experience).Be proactive in proposing innovative yet realistic visual solutions, adapted to the constraints of IT projects (time-to-market, technical, security…). - FreelanceDigital Art Director / Product DesignAugust 2024 - Today (1 year and 10 months)Paris, France
Art Direction & Digital Brand Identity
Define and deploy visual territories in line with the brand universe (elegance, emotion, sophistication, storytelling).Translate creative concepts into premium digital interfaces, consistent with luxury codes: sobriety, refinement, quality finishes, mastered animations.Supervise UI design with a high level of aesthetic requirement (typographic choices, micro-details, textures, transitions…).Design System & Product Vision
Lead or co-lead the creation and evolution of a high-end Design System, ensuring consistency, elegance, and scalability.Collaborate closely with Product Designers, UX Designers, and developers to ensure each component is as functional as it is aesthetic.Ensure the Design System fully embodies the brand image while respecting product constraints (accessibility, responsiveness, performance…).UX / Product Thinking
Participate in upstream stages: zoning, wireframes, UX exploration, storyboarding, and narrative user journeys.Work in close collaboration with UX researchers and product managers to ensure a fluid, intuitive, and emotional experience.Integrate user feedback from UX research, social listening, and A/B tests to adjust visual proposals in service of the experience.Management & Client Relations
Present and defend creative concepts to luxury clients, embodying the strategic vision of the project.Manage design teams and guide production towards a clear, elegant, and ambitious art direction.Ensure the proper translation of business and branding objectives into digital interfaces.
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Education
- Web Development/UX DesignPopSchool2022Front-End et Back-End(Html/CSS ; JS ; Node ; Laravelle...)
- Art Direction & AdvertisingSaint Luc2020Création d'identité visuelle, photographie, concept, typographie, logo, motion design