Freelancer profile translated to English.
Back to original languageAbout Emilie
Hello,
I am Emilie, an expert in editorial strategy, copywriting, content localization, and project management.
For over 10 years, I have had the opportunity to support major brands in France and abroad. With a degree in journalism / business school, I have a dual commercial and editorial profile.
My skills: project/campaign management, coordination, copywriting (taglines), editing, content creation (audio and video), transcreation, localization, translation (English to French), rewriting, definition of editorial line / tone of voice, conducting interviews, social media writing / community management.
My strength? A curiosity that has long crossed national borders. Listening well to provide the right answer, and taking a brand further. Good words are nothing without good strategy.
See you soon,
Emilie
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Gresham (Groupe Apicil)Copywriting, editorial strategy + SEO // Gresham Private BankingNovember 2022 - January 2023 (2 months)Paris, FranceAs part of a website redesign for Gresham Private Banking, I reworked existing content and wrote texts for key pages. This assignment required obvious writing skills (elegant style), copywriting (taglines), and a tactical approach (SEO objectives).I was also able to draw on my knowledge of the banking/insurance sector to be perfectly in line with the target audience's expectations.
- Spark44Senior Account Manager - Jaguar & Land Rover FranceMarch 2017 - August 2021 (4 years and 5 months)Île-de-France, FranceSpark44 is a new type of agency, in-house, established as a joint venture with Jaguar Land Rover globally. I work in a multicultural and challenging environnement driving ATL / BTL campaigns to meet business expectations. Major responsibilities:- Client key contact on daily business- managing coms plans on key media (TVC, radio incl. originated scripts)- Develop brand content around product and leadership for Jaguar & Land Rover Youtube Channels- SoMe owned & paid media strategy posts / content creation- Close collaboration with media agency on creative assets development- Corpotate sales coms assets development to support business- PR assets creation
- Spark44Senior Account Manager - Jaguar & Land Rover FranceMarch 2014 - March 2017 (3 years)Frankfurt, GermanyMain campaign achievements:- F-TYPE: launch campaign (TVC, Print, Press)- XE: pre-launch and launch campaigns (TV, Print, Press, OOH, Digital pre roll and display, CRM)- XF / XJ : pre-launch and launch campaigns (Print, Press, OOH, Radio)- F-PACE: pre-launch and launch campaigns (TV, Print, Press, OOH, Digital pre roll and display, CRM)- Jaguar APPROVED used cars program (digital, press, radio)- The Art Of Performance Tour campaign across Europe (Programmatic, TV, CRM)
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Education
- Master's degree - Marketing specializationKEDGE Business School2010Echange réalisée avec UCD Dublin
- Associate's Degree in JournalismEPTJ2005Echange réalisé avec l'université de Malaga