Freelancer profile translated to English.
Back to original languageAbout Emilie
More information about
My knowledge of the inner workings of SMEs and my active listening skills allow me to build tailor-made solutions for my clients, always with the aim of increasing efficiency, strengthening competitiveness, and structuring.
Areas of expertise:
> Brand Platform Creation and Repositioning
- Persona building
- Brand messaging workshops
- Branding and visual identity across all channels (print and digital)
> 360° Marketing & Communication Strategy
- Development of multichannel communication plans.
- Complete operational management, vendor management.
>Outsourced Marketing Direction
The opportunity for you to be supported by an expert and senior profile on strategic and important topics, within a defined number of days per month. For example: Marketing and Communication Plan, offer strategy, budget management, innovation management, upskilling internal teams, ..
>Turnkey Website Design & Management
- SEO-optimized content writing, strategic architecture, visual sourcing.
- Complete follow-up from creation to launch.
>Strategic Diagnosis & Communication Audit
I identify opportunities and areas for improvement through: benchmarks, analysis of your data, as well as by studying your expenses.
My commitments:
- A tailor-made approach, with maximum creativity and always results-oriented.
- I am your business partner. I get involved in my clients' projects with conviction.
- Authenticity and sincerity.
- Expert in my fields, I am a very good orchestra conductor. I offer complete management of your marketing and digital projects.
- A coherent, differentiating, and impactful strategy and communication, aligned with your business ambitions.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Toulouse (up to 50km), Paris (up to 10km), Montpellier (up to 10km), Nantes (up to 10km), Albi (up to 10km)
Experience
- THINK FORWARDOutsourced Marketing Director | Prompt EngineerCONSULTING AND AUDITSDecember 2024 - Today (1 year and 7 months)FranceThink Forward's mission ☝️: to drive change and create impact in VSEs/SMEs that do not have internal marketing resources, or are looking for external support! My knowledge of the inner workings of small businesses and my unwavering commitment to my clients' projects allow me to build tailor-made solutions to help them gain efficiency, strengthen their competitiveness, and structure their marketing strategy.
- OréusKey Account Manager PharmaciesPHARMACEUTICALS INDUSTRYSeptember 2023 - November 2024 (1 year and 2 months)Montastruc-la-Conseillère, FranceNegotiation of framework agreements with national pharmacy groups such as Giphar and Giropharm. Animation of the partnership.Results: +30% of negotiated exclusivesMonitoring and support of a major international key account: Results: +10% turnover.Complementary mission to my Marketing and Communication Manager position held since October 2019.
- OréusMarketing and Communication Manager | HealthTechPHARMACEUTICALS INDUSTRYOctober 2019 - November 2024 (5 years and 1 month)Toulouse, FranceCreation and management of the brand's 360° Communication Plan (digital, print, and events).Management of the innovation working group, product committees, and associated launch plans.Management of the annual Marketing and Communication budget.Cross-functional management of digital service providers (SEA, SEO, Content Manager) and graphic designers.Employee training.Implementation of intra-company organizational optimization projects.Development of commercial action plans deployed by the sales force.Organization and monitoring of trade shows (target: medical facilities and pharmacies), management and development of stand concepts.
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Education
- Master in Business AdministrationEklore Education2008Marketing Stratégique et opérationnel
Certifications
- Prompt EngineerData Scientist2025