Freelancer profile translated to English.
Back to original languageAbout Emilie
I am Emilie Siu, a dedicated strategic planner based in Paris. A graduate of a Master's degree in Communication, Innovation, and Strategic Planning from the Conservatoire National des Arts & Métiers, I specialize in communication strategy, brand positioning, and target audience research to create impactful strategic experiences.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Kazam!Junior Strategic PlannerApril 2025 - October 2025 (6 months)Paris, FranceWithin the Strategic Planning team at Kazam (creative and social media agency)- Strategic recommendations prior to client media plans or tenders- Oral presentation of recommendations- Benchmark execution- Active trend monitoring to feed the group's teams daily- Participation in data research and analysis to understand consumer behavior, market trends, and competitor activitiesTools used: TGIClient/Tender files worked on: Igraal, Babilou, Stellantis, CDiscount, Alpine...
- Biggie GroupJunior Strategic PlannerSeptember 2024 - October 2025 (1 year and 1 month)Paris, FranceWithin the Strategic Planning team at Biggie Group- Strategic recommendations prior to client media plans or tenders- Participation in the development of trend studies (creation of Pulsation...)- Active trend monitoring to feed the group's teams daily- Participation in data research and analysis to understand consumer behavior, market trends, and competitor activitiesTools used: TGI - TalkwalkerClient/Tender files worked on: Pennylane, Macif, Dunkin', Biocodex, Histoire D'or, Caudalie...Trend and target studies: Creation of Pulsations editions for Well-being and beauty and Home decoration
- Publicis MediaJunior Strategic PlannerSeptember 2023 - September 2024 (1 year)Paris, FranceWithin the strategic planning team at Zénith - Publicis Media,Tasks:• Analysis of trends & shifts in media usage (socio-cultural, marketing analysis).• Execution of brand/market benchmarks, or trend books.• Creation of strategic notes.• Research for consumer insights and study of their behavior to understand their expectations and interactions with brands: analysis of needs, interests, behaviors, and media usage.• Qualitative and quantitative prospecting to feed the strategic vision of sales teams and their media orientations.• Strategic recommendations prior to client media plans or tenders.Tools used: Radarly - TGI - GWI - AdExpress - TalkwalkerClient files worked on: Essity - AB Inbev - TikTok - Disney - Schiaparelli - Haier - La Croix Rouge - Unibail
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Education
- Master's Degree in CommunicationCNAM (National Conservatory of Arts & Crafts)Master 2 Communication
- PIX Certification Excel Certification Influence ARPPDemainLaPresseCertification PIX Certification Excel Certification Influence ARPP