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Description

🎯Develop a winning and differentiating marketing strategy!

Marketing strategy expert with 23 years of experience, I am your partner in building a tailored and impactful approach:

✅ In-depth market and competitor analysis

✅ Detailed benchmark to identify best practices

✅ Precise study of your client target

✅ Unique positioning for your brand and products

✅ Develop a powerful brand strategy

✅ Boost your digital visibility

✅ Create engaging content that converts

I will guide you through every step:

• Rigorous market research

• Identification of your competitive advantage

• Definition of your unique value proposition

• Development of a differentiation strategy

• Creation of an actionable marketing plan

From strategic analysis to operational implementation, I will guide you to:

• Create a distinctive positioning

• Develop targeted and effective communication

• Optimize your marketing mix

Ready to stand out from the competition and conquer your market? Contact me for a personalized strategic diagnosis!

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
German
Basic
Italian
Basic

Workplace preferences

Can work on-site

Rennes (up to 50km), Paris (up to 50km), Tours (up to 50km), Angers (up to 50km), Laval (up to 50km)

MECConsulting
Outsourced Marketing & Communication Director
AGRICULTURE
February 2024 - Today (2 years and 6 months)
Rennes, France
Part-time Marketing & Communication Director 0.5 days - 1 day - 2 days or 3 days/week for a minimum of 3 months or on a project basis depending on your needs and your various marketing and communication projects to coordinate: I take care of everything, you just have to focus on your business. Weekly reporting and decision-making with you.
Development of marketing and communication strategy, deployment and operational implementation Marketing and Communication Strategy Communication Strategy Project Management Digital Marketing Fundamentals
Phosphea
Marketing Manager
CHEMICAL
January 2023 - December 2023 (1 year)
35800 Dinard, France
Present since 1976 in the market, Phosphea produces and markets nutritional solutions based on macro-minerals for the Animal Nutrition industry: ruminants, pigs, poultry, aquaculture, pet food, horses. My main responsibilities are:
• Define and deploy the marketing and communication strategy
• Deploy the marketing strategy by species, by range, and by region
• Ensure and participate in market analyses
• Ensure successful market launch of new products and their positioning
• Provide sales departments with the tools for effective product marketing
• Contribute to the implementation of the communication strategy
• Be responsible for the digital and non-digital content of Phosphea's Product communication
• Support sales departments in adjusting sales budgets: volume ambition, value coupling, product portfolio balance
• Define the marketing budget and ensure its reasoned use: ROI, implementation of a budget monitoring tool
• Contribute to the company's brand strategy
• Manage and ensure the smooth functioning of the marketing teams, 6 people, in line with the company's strategic directions
Vandemoortele
Marketing Manager
February 2019 - January 2023 (3 years and 11 months)
• Team management. Driving change towards a brand and profitability-oriented strategy.
• Sharing experience and knowledge transfer. Digital Referent for France.
• 360° relaunch of the BANQUET D'OR brand in Food Service, modernization of the graphic universe, digital communication. Working with influencer chefs. Creation of the "Les Enfarinés" competition.
• Development and launch of innovations in the strategic category BREAD, which represents 80% of the company's turnover: breads with ancient grains, organic breads, burger buns, mini-baguettes. Skills: Strategic Marketing
• Product Innovation
• Communication
• Hierarchical and transversal management