Freelancer profile translated to English.

Description

I boost the visibility and engagement of your brands through creative and effective digital strategies. ✨

I am Emilie Poupaux, a freelance Social Media Manager with over 10 years of experience in digital communication.

I have worked with international groups such as Accor, Sofitel, and Club Med, as well as my own media Pretty Tiny Things, by developing their brand image, notoriety, and online community.

👉 My approach: combining digital strategy, creativity, and performance to transform your social networks into real growth levers.

🚀 My expertise

✅ Social media strategy: definition of your editorial line, visual identity, and posting calendar

✅ Content creation: visuals, stories, Reels, videos, photo shoots, engaging post writing

✅ Influence & partnerships: identification and activation of influencers, campaign monitoring and analysis

✅ Community management & engagement: moderation, loyalty building, and audience engagement

✅ Reporting & optimization: KPI analysis to adjust and maximize your performance

🛠️ Tools

- Canva, Photoshop, InDesign, Lightroom

- Meta Business Suite, Google Analytics

- FB Business Suite, TikTok, Pinterest, YouTube, LinkedIn

🌟 Why work together?

- A 360° vision of digital communication

- Proven expertise with major brands

- Personalized, results-oriented support

- Flexible collaboration tailored to your needs

👉 Available for your freelance missions: audit, content creation, social media management, or influencer campaign setup.

To follow me, head to my Instagram account 🌈: @PrettyTinyCommunity

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 20km)

ACCOR
Senior Social Media Manager
HOSPITALITY
September 2023 - March 2024 (6 months)
Issy-les-Moulineaux, France
ACTIONS:
- Creation and monitoring of Marketing campaigns: Social Media, Influencer and content creators, Events, ...
- Implementation with the France Midscale Marketing team of the Paris 2024 Games Brand campaigns
- Supervision of the monthly editorial calendar (ongoing) for META Mercure & Novotel accounts with an agency
- Filming & events: on-site supervision and brand guideline monitoring with production teams
- Monitoring of media campaigns across various platforms (Pinterest, Tiktok, Instagram, Youtube)

MONITORING & MANAGEMENT:
- Management of France Midscale brand budgets: Handwritten collection, Novotel, Mercure, and TRIBE
- Management of an annually commissioned agency: project monitoring, additional requests, scoping, budgeting...
- Development of the overall Midscale brand strategy
- Coordination and consulting on SoMe and Influence topics with internal Accor teams (global, catering, partnerships, loyalty program, ...)
- Monitoring, assistance, and collaboration on topics outside the scope with the Midscale Europe team (languages: French & English)
aspen Meta Ads traack Instagram Marketing Influencer Marketing
ACCOR
Communication & Marketing Officer
HOSPITALITY
October 2022 - March 2023 (6 months)
Paris, France
Internal and external communication
Photo shoot referent (briefing, monitoring, visual selection) with photographers
Monitoring of MICE goodies and VIP clients and proposals for new innovative formats
Creation and redesign of materials for the hotel's various points of sale
Organization of the editorial calendar and recurring themes on social networks
Organization of events (staff party, Sofitel Dinner, Christmas Art, Valentine's Day)
Content creation (reels, posts for social networks)
Supervision of Sofitel (Cousu main) and TikTok (ALL account with 402K followers) filming
Update of the Room Directory via Skeat
PR and direct relations with influencers and press agencies (Publicis Consultants)
photo shoot goodies Communication Materials Creation of Communication Materials Press Relations Room directory Influencer Marketing
ACCOR
Multi-hotel Communication Manager
HOSPITALITY
September 2019 - September 2022 (3 years and 1 month)
Paris, France
- Content creation for 3 hotels (Facebook, Instagram, LinkedIn) Novotel Paris Centre Gare Montparnasse, Novotel Paris Vaugirard, Mercure Paris Montparnasse
- Implementation of the digital strategy for the reopening of Novotel Paris Vaugirard Montparnasse
- Organization of influencer evenings and press days (ILVOLO Paris inauguration, Quindici Trattoria)
- Creation of press kits and storytelling for Novotel Paris Vaugirard and ILVOLO Paris & Quindici Trattoria
- Implementation of a Digital Room Directory
- Press Relations: media, influencers, communication agency (Pascale Venot)
- Planning of editorial calendars
- Creation of internal and external communication materials
- Organization of one-off events for ALL (loyalty program)
- Management of customer reviews (TripAdvisor, Google, Expedia, Booking)
- Responses to Trustyou reviews
- E-reputation evaluation
- Competitive monitoring to optimize influence strategy
E-reputation Press Kit Content Creation digital strategy Press Relations