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Emilien L.EL

Emilien L.

Fashion Editor - Social Media Manager

€250/day
1 project
Paris, FR
3-7 years
Brand Strategy
Storytelling
Fashion
Writing

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Emilien

Available for short-term assignments, I have a strong interest in social media (editorial calendar management, caption writing, posting and planning...) and web content writing (blog posts, product sheets and descriptions, newsletters...).
Comfortable working in English, my preferred fields are fashion, luxury, and beauty, but I remain open to other sectors (second-hand, jewelry, arts...).

(Potentially) interesting information: Gen Z friendly tone, product and storytelling angle, inclusive writing possible, proficiency in publishing articles on Shopify, Shogun, and Wordpress...

  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Balmain
    Community Manager - Freelance
    LUXURY GOODS
    September 2022 - April 2023 (7 months)
    Paris, France
    Community Management Organization Responsiveness Influencer Marketing Content Marketing
  • Monnier Paris
    Marketing and Social Media Project Manager
    LUXURY GOODS
    July 2021 - September 2022 (1 year and 2 months)
    Paris, France
    Social media:
    - Strategic management of different platforms
    - Competitive and prospective trend monitoring
    - Proposal and creation of concepts with various objectives (interactions, product push...)
    - Posting and mediation
    - In-app editing (stories, Reels)
    - KPI reporting and social media data analysis
    - Instagram shop management (and its collections)

    Creative concepts:
    - Development of concepts (editorial, social, newsletters...)
    - Creation of briefs
    - Graphic design
    - Iconographic research
    - Inspirational monitoring

    Project management:
    - Project leadership
    - Monitoring and research
    - Management of exchanges with external service providers

    Website:
    - Creation and monitoring of dedicated pages (campaign launch, green and tech topics, trends and highlights...)
    - Creation of collections to highlight new and hero products
    - Strategic update of the homepage (new arrivals, high-potential products, editorial themes, commercial news...)
    - Copywriting

    Newsletters:
    - Creation of newsletter concepts based on editorial themes
    - Writing (trendy / lifestyle / fashion culture angles)
    - Layout / Editing (Mailchimp / Klaviyo)
    - Duplication (to send to consumers from different stores)

    Influence:
    - Gifting concept proposals
    - Talent recruitment
    - Talent relationship management
    Writing Copywriting Social Media Creativity Project Management Newsletters Editorial Articles Fashion
  • Printemps.com SAS
    Digital Content Assistant
    FASHION AND COSMETICS
    September 2020 - December 2020 (4 months)
    Paris, France
    Community management:
    - Posting on various platforms (Instagram, TikTok, Facebook, Twitter)
    - Post scheduling (using the Sprinklr tool)
    - In-app editing (stories)
    - KPI reporting
    - Social media data analysis and results presentation
    - Introduction to paid social
    - Introduction to Facebook Business Manager (shop management, Instagram collections)

    Creative concepts:
    - Concept development
    - Brief creation
    - Follow-up and communication with graphic designers
    - Iconographic research
    - Inspirational monitoring

    Writing:
    - Captions for social media
    - Texts presenting the brands sold
    - ALT tags
    - Integration of elements in the back office
    - SEO training

    Shooting assistance:
    - Styling assistance
    - Model dressing assistance
    - Set preparation assistance
    Copywriting Creative Brief Community Management

Reviews

5.0

Out of 1 rating

MehdiM

Mehdi

France Verif

Reviewed on 12/3/2022

Emilien was very responsive, proactive about his availability, and delivered texts for our emails that we really liked. Very satisfied with the collaboration.

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Education

  • Msc2 Fashion Marketing, Design & Brand Strategy
    INSEEC Paris
    Formation dispensée en anglais, portée autour de diverses thématiques : Merchandising, Marketing, Initiation à la joaillerie, Sustainable fashion...
  • Master Fashion and Communication
    University of Fashion - Lyon 2
    2020
    Formation en deux ans, axée sur la communication, le marketing, la prospective de nouvelles tendances et la culture mode.

Certifications

Emilien's certifications are only visible to Malt Community members

Skill set

Social Media
Digital Communication
Instagram
Web Writing
Content Writing
Editorial Strategy
Newsletter Writing
Copywriting
Product Descriptions
Brand Content
Content Marketing
Community Management
Communication Strategy
Influencer Marketing
Influencer Marketing
Pinterest
Organization
Responsiveness
Influencer Marketing
Creativity
Project Management
Newsletters
Editorial Articles
Copywriting
Creative Brief

Categories