About Emilie
English
Native or bilingual
French
Native or bilingual
German
Fluent
Experience
- BHMS Business & Hotel Management SchoolHead of Communication & MarketingEDUCATION AND E-LEARNINGMay 2023 - May 2025 (2 years)Lucerne, Switzerland
- Led copywriting across digital, print, and campaign channels, producing compelling narratives for brochures, flyers, landing pages, email sequences, digital ads, newsletters, slide decks, and website content.
- Oversaw editing and proofreading for marketing materials, safeguarding accuracy, quality, and tone of voice.
- Co-developed brand storytelling for program launches and marketing campaigns, shaping key messages across the student lifecycle.
- Managed agency and vendor creative teams to produce multimedia assets, ensuring messaging consistency and tone alignment across all deliverables.
- Drove the full copy overhaul of the institutional website (60+ pages), ensuring clarity, SEO alignment, and unified brand voice.
- Swiss Education GroupContent ManagerEDUCATION AND E-LEARNINGApril 2020 - September 2022 (2 years and 5 months)Montreux, VD, Switzerland
- Wrote, edited, and proofread copy across six brands: websites, newsletters, ad copy, brochures, social content, and digital campaigns.
- Leveraged data and analytics to refine content and guide editorial strategy.
- Pitched original content to external platforms, strengthening brand visibility and thought leadership.
- Coordinated global content production with creative and regional teams, ensuring localization and brand alignment.
- Rewrote and rebranded five major print brochures, enhancing clarity, tone consistency, and brand positioning.
- Improved digital content quality through stronger storytelling, optimized layouts, UX writing, and SEO.
- Streamlined content operations by developing editorial calendars and content workflows used across departments.
- MedairGlobal Communications ManagerCIVIC AND SOCIAL ORGANIZATIONSAugust 2018 - April 2020 (1 year and 8 months)Lausanne, Switzerland
- Crafted evidence-based, emotionally compelling copy for global digital storytelling across web, social, email, and campaign channels.
- Defined communication strategy and editorial roadmaps; wrote and approved press releases, articles, fundraising appeals, campaign narratives, and annual storytelling content.
- Led and mentored a team of 4–7 content creators and coordinated freelancers for copy, UX, and design deliverables.
- Ensured tone of voice consistency across markets by collaborating with international partners and creative agencies.
- Produced, edited, and proofread high-visibility content used by global affiliates.
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Education
- Certifcat en marketing digital et réseaux sociauxCadschool2025Certifcat en marketing digital et réseaux sociaux
- BachelorUniversité de Lausanne2013Bachelor