Freelancer profile translated to English.

Description

I support companies, brands, and developing structures in the creation, structuring, and deployment of their visual communication.

My work is not just about "doing design," but about building coherent, readable communication tools aligned with the company's actual positioning.

I am involved in visual identity and creative direction assignments, as well as providing outsourced communication support, on a one-off or ongoing basis.

Thanks to a background combining communication, operational marketing, branding, and graphic production, I support projects with a strategic, creative, and highly operational approach.

I have notably worked on:

- Visual identities and brand repositioning,

- Offer and product launches,

- Print and digital media,

- Packaging and brand universes,

- Multi-channel communication projects,

- As well as coordinating service providers and monitoring production.

I now work with brands, SMEs, and companies seeking a structured creative perspective, capable of bringing coherence, visual rigor, and long-term support.

Areas of intervention:

• Creative Direction

• Visual Identity & Branding

• Outsourced Communication

• Targeted Project Support

• Outsourced Support During Peak Activity

• Print & Digital Communication Media

• Packaging & Brand Image

• Project Management & Coordination

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Nyons (up to 50km), Montélimar (up to 50km), Grenoble (up to 20km), Avignon (up to 50km)

Emma Studio
Founder - Brand Designer & Art Director
CONSULTING AND AUDITS
January 2024 - Today (2 years and 7 months)
Nyons, France
Strategic, creative, and operational support for companies and brands in structuring, evolving, and deploying their visual communication.

Creative Direction & Brand Image
• Analysis of positioning and clarification of brand universe
• Definition of coherent and differentiating creative directions
• Conception or redesign of complete visual identities
• Development of lasting graphic universes and visual systems

Outsourced Communication & Brand Support
• Support for companies in their recurring or one-off communication needs
• Creation and deployment of print and digital media
• Harmonization of brand image across different touchpoints
• Creative and operational support during launches, evolutions, or key communication periods

Print, Packaging & Communication Media
• Creation of B2B and B2C communication media
• Development of packaging, labels, and product universes
• File preparation and production monitoring
• Coordination of printers and service providers

Project Management & Creative Coordination
• Strategic scoping and project monitoring
• Coordination of various stakeholders and service providers
• Deliverable management and client support
• Overall monitoring of visual coherence and brand deployment
Visual Identity Art Direction Print Graphic Design Branding Brand Strategy
Eissensa Cosmétiques
Co-founder - Brand Designer & Art Director
April 2021 - September 2023 (2 years and 5 months)
Creation and management of the overall brand image for Eissensa Cosmétiques.

• Definition of brand positioning, visual universe, and creative direction
• Conception of visual identity and development of the graphic system
• Development of packaging, labels, and cosmetic range-related media
• Participation in product development and overall brand experience coherence
• Supervision of print and digital communication media: POS displays, publications, commercial content, marketing materials
• Brand communication management: content, social media, editorial line, and visual coherence
• Coordination of photo shoots, UGC content, and visual creations
• Website monitoring and digital communication needs
• Collaboration with a public relations agency and support for brand visibility
• Participation in the organization of events, trade shows, and communication campaigns
• Coordination of service providers, suppliers, productions, and printing
Art Direction Branding Visual Identity Print Graphic Design Graphic Charter
Le Chaletard 1802
Marketing Manager
FASHION AND COSMETICS
October 2016 - August 2020 (3 years and 10 months)
Participation in the marketing, creative, and operational development of the Le Chatelard 1802 brand for boutiques, franchises, and the commercial network.

• Development and deployment of operational marketing for boutiques and franchises
• Development of new product lines: cosmetics and fragrances
• Supervision of the creation and deployment of B2B and B2C communication media: catalogs, publications, POS displays, signage, commercial materials, and brand content
• Coordination of commercial operations and support for field actions
• Organization of events, trade shows, and brand seminars
• Training of internal teams, sales representatives, and franchisees: products, sales pitches, and collection promotion
• Participation in the management of regulatory aspects related to media and products
• Monitoring the visual coherence of media and adherence to brand universe
• Creative support for product collections and their presentation
• Management and coordination of various stakeholders and service providers
• Management of cross-functional projects with internal teams, suppliers, and the commercial network
• Team management
Brand Strategy Project Management Visual Identity Visual Communication Operational Marketing