Freelancer profile translated to English.
Back to original languageAbout Emilie
Tailor-made marketing support, when you need it!
Marketing specialist for the hotel and restaurant industry, I combine over 4 years of experience at OKKO HOTELS and Marriott with operational expertise.
My core expertise: social media & e-reputation.
I complement these with skills in paid ads, influence, and emailing to support hotels and restaurants in their visibility from A to Z.
✅ Strategic vision & concrete execution
✅ Field knowledge & adaptability
✅ Specialist in the hospitality industry
WHAT I OFFER
Visibility & Brand Awareness
- Social media strategy & editorial calendar
- Content creation (posts, reels, stories…)
- Meta Ads campaigns (basic to intermediate)
- Launch coordination (offers, menus, events)
E-reputation & Local SEO
- Google My Business optimization
- Customer review responses with strategic keywords
- Presence on platforms like TheFork, Mapstr
- Local SEO audit
Emailing & Editorial Content
Newsletter creation (Mailchimp, Brevo…)
Blog articles / SEO content
Community management
Digital Audit & Website Support
Basic UX / SEO recommendations
Support for website redesign or brief taking
Let's talk about your project!
French
Native or bilingual
Spanish
Fluent
English
Fluent
Portuguese
Conversational
Remote only
Primarily works remotely
Experience
- Marriott InternationalCluster Marketing ManagerHOSPITALITYAugust 2024 - Today (1 year and 10 months)London, UKResponsible for the marketing of 5 hotels (including the brand's flagship in London) and 4 restaurants & bars (gastropub, steakhouse, afternoon tea…).
- Implementation of hotel & F&B marketing plans
- Management of local partnerships and field activations
- Daily support for teams on their marketing actions
- OKKO HOTELSDigital Marketing and Communications ManagerMay 2021 - August 2024 (3 years and 3 months)Managed the communication and digital marketing strategy for 14 hotels in France. Contributed to 4 openings and the launch of a new restaurant brand.
- Implementation of the annual marketing plan
- Social media & paid media strategy
- Launch of a new CRM
- Digital & editorial coordination (website, newsletters, press)
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Education
- Certificate in Graphic Design & Marketing DigitalCEI - Escuela de Diseño- Adobe Illustrator - Adobe Photoshop - Adobe InDesign - Marketing Digital - Planification Stratégique Online - Gestion des réseaux sociaux - Marketing moteurs de recherche: SEO et SEA - Analyse Web
- MBA in Hospitality ManagementVatel Madrid2020