Freelancer profile translated to English.
Back to original languageAbout Emilie
Are you looking for a marketing project manager capable of structuring, managing, and delivering your projects on time, while ensuring performance and strategic consistency?
I support companies in managing marketing projects, campaign management, team coordination, and the operational deployment of 360° initiatives. My role is to transform your business objectives into clear, structured, and measurable action plans.
Specifically, I can help you frame a marketing strategy, orchestrate a product launch, coordinate service providers or internal teams, manage an activation plan, conduct market research, or optimize an existing system. I am involved in both strategic planning and operational execution.
Accustomed to demanding environments, particularly in retail, tech, and luxury, I bring strong adaptability, rigorous project tracking, and a results-oriented vision. I pay particular attention to the alignment between strategy, customer experience, and performance.
What sets me apart: a dual agency and client-side background, the ability to facilitate collaboration between stakeholders, and precise management of deadlines, budgets, and performance indicators.
If you need reliable, autonomous, and immediately operational support to structure and accelerate your marketing projects, I can assist you.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Publicis GroupeMarketing Project ManagerRETAIL (LARGE RETAILERS)September 2025 - Today (11 months)Paris, France[Entité FD One]Within Publicis, I support Fnac Darty in deploying its marketing and commercial initiatives:- Agency role: managing in-store marketing operations, coordinating creative expertise, and overseeing production.- Consulting interface: direct link between Fnac Darty and Publicis teams (creative, production, service providers), ensuring campaign consistency and effectiveness.- Strategic approach: optimizing in-store communication systems and promoting partner brands.
- Fnac DartyMarketing Project ManagerRETAIL (LARGE RETAILERS)January 2025 - August 2025 (7 months)Ivry-sur-Seine, FranceScope: Gaming, Audio, PhotoIn-store marketing strategies deployment:- Design and deploy in-store visual communication systems (POS displays, banners, totems, P.O.P., window graphics, animated displays, etc.)- Manage major commercial operations (Black Friday, Christmas, Gaming Events, etc.) as well as regular actions (run) to highlight offers and new products.- Brief and supervise graphic designers in creating visual assets, ensuring rigorous follow-up of feedback and approvals until design finalization.- Create and optimize P.O.P. materials directly on Figma, while respecting deadlines and brand graphic guidelines.Implementation of brand initiatives and trade marketing management:- Manage the design and implementation of in-store materials for strategic brands (Apple, Nintendo, Meta, Ubisoft, Sony, JBL, Nikon, Bose), ensuring consistency with their visual guidelines.- Optimize product presentation to maximize visibility and commercial impact in-store.Coordination of service providers and production monitoring:- Collaborate with a team of external service providers (printers, assemblers, motion designers, etc.) to ensure the quality and timely setup of materials.- Oversee the production of materials and approve proofs to ensure compliance with Fnac & Darty brand requirements.Management and collaboration:- Supervise and mentor an intern in the Audio, Gaming, and Photo sectors, ensuring regular follow-up and skill development.- Work collaboratively with internal teams (graphic designers, product managers, sales animation, trade marketing) to streamline processes and ensure campaign success.
- Groupe BeaumanoirOperational Marketing Project ManagerRETAIL (LARGE RETAILERS)February 2024 - August 2024 (6 months)Paris, FranceCommercial Operations Implementation:- Coordinate various clearance and key period commercial operations, from planning to execution, in collaboration with different teams (merchandising, studio, purchasing, regional managers, etc.).- Closely monitor production and logistics progress to ensure deadlines and schedules are met.- Manage operation kit inventory to meet the needs of different points of sale while minimizing overstock costs.- Conduct post-campaign evaluations to analyze performance and identify successes and areas for improvement for future launches.Marketing Materials Production:- Develop and implement in-store advertising (ILV) and point-of-sale (PLV) materials to stimulate sales and enhance product visibility in stores.- Actively participate in the transition process to the new visual identity and image for commercial operations (La Halle dresses life, formerly La Halle shoes and clothing), ensuring brand guidelines are respected at each deployment stage.- Supervise and approve final proofs (BAT) before production launch.Partner Management:- Negotiate contracts or quotes with suppliers to ensure competitive costs.- Ensure efficient execution of marketing actions within deadlines and according to quality standards with various external service providers (printers, installers, assemblers, etc.).In-store Audio Material Management:- Manage announcements broadcast in stores, from scriptwriting to implementation.- Ensure final approval before diffusion of voice recordings.- Program and schedule message broadcasts across the entire store network to maximize commercial impact.
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Education
- Master 2 Marketing / Sales, Market Research and Marketing Decisions trackUniversité Paris 1 Panthéon-Sorbonne (School of Management)2022Mention Bien (15,87/20 - Deuxième de promotion)
- Bachelor's Degree in Management, Strategy and Business EconomicsUniversité Paris 1 Panthéon-Sorbonne (School of Management)2020Mention Très Bien (16,46/20 - Major de promotion)
Certifications
- Inside LVMH CertificateLVMH2023