Freelancer profile translated to English.
Back to original languageAbout Émilie
French graphic designer with international experience in branding and advertising agencies.
I design strategic and impactful visual identities, from branding to print and digital applications, including art direction and content creation, to fully reveal the potential of brands ✺
French
Native or bilingual
Spanish
Fluent
English
Fluent
Remote only
Primarily works remotely
Experience
- Tequila CentinelaBrand DesignerWINE AND SPIRITSJanuary 2025 - Today (1 year and 5 months)Guadalajara, MexicoStrategy & Branding
- Definition and evolution of brands' visual identity
- Translation of marketing strategy into coherent visual concepts
- Guardian of brand consistency across all touchpoints
- Participation in the development of new brand platforms
Creation & Design- Design of print and digital materials (posters, social media, campaigns, packaging…)
- Art direction for campaigns (shoots, videos, social media content)
- Creation of visual assets for product launches
- Adaptation of key visuals to different formats and markets
Packaging & Product- Design and development of packaging (cans, labels, boxes)
- Collaboration with suppliers and printers
- Production monitoring and quality control
- Adaptation to technical and regulatory constraints
Digital & Content- Content creation for social media (Instagram, digital campaigns)
- Participation in content strategy
- Monitoring of creative and digital trends
Collaboration & Project Management- Cross-functional work with marketing, sales, and production teams
- Coordination with external agencies (creative, photo, video)
- End-to-end project management (brief → delivery)
- SynergyGraphic DesignTECHApril 2020 - November 2024 (4 years and 7 months)Guadalajara, MexicoVisual Creation & Design
- Design of visuals for digital campaigns, social media, and experiential activations
- Creation of graphic assets for augmented reality experiences
- Adaptation of key visuals to different formats (mobile, web, interactive installations)
Digital & Innovation- Adaptation of creations to the technical constraints of augmented reality
- Constant monitoring of innovations (AR, VR, AI, interactive experiences)
- Integration of digital and technological trends into creative proposals
Collaboration & Project Management- Collaboration with developers, motion designers, and technical teams
- Understanding of technical constraints to ensure concept feasibility
- Freelance project management with respect for deadlines and deliverables
- Direct interaction with clients or agency teams
Reviews
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Education
- DSAA Eco-responsible Graphic DesignCité scolaire Raymond Loewy2018
- BTS Graphic Design, Print OptionEstienne2016