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Description

🚀 E-COMMERCE STRATEGY

Development or consolidation of your e-commerce strategy

- Structuring of the e-commerce department

- Creation of reporting, performance analysis, P&L

- Creation and implementation of a digital roadmap (marketing campaigns, CRO, CRM, acquisition, ...)

🛠️ CRO / PROJECT MANAGEMENT

Conversion rate optimization and customer experience improvement

- UX/UI Audit and recommendations

- Redesign / migration project (Shopify expert)

- Implementation of new features or tools

- Support for any other project specific to your brand

One-off missions or regular support depending on the project and your needs.

Passionate, attentive, and collaborative, I look forward to getting involved in new projects: contact me to tell me about yours!

Emilie

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Efrei Paris
Trainer / Speaker
EDUCATION AND E-LEARNING
September 2023 - Today (2 years and 9 months)
Paris, France
E-business / e-commerce site management / digital marketing Trainer
Training
YAY Paris
E-commerce and Digital Marketing Manager
ARTS AND CRAFTS
July 2021 - Today (4 years and 11 months)
Paris, France
E-commerce / CRO (Shopify)
- Steering and development of the e-commerce site
- Definition and monitoring of objectives, performance steering, reporting
- Definition of budgets and e-commerce strategies, digital roadmap creation, P&L
- Management of UX/UI optimization projects
- Improvement of customer experience, services, and features
- Steering and implementation of new tools
- Digital Project Manager in liaison with our developer
- Coordination and monitoring of the implementation of the commercial animation plan

Acquisition
- Traffic management in liaison with our agencies on our paid channels (Meta, Google Ads, Pinterest, Criteo, TikTok)
- Launch of an affiliate program
- Technical and semantic optimizations to boost SEO

CRM
- Creation and animation of a loyalty program
- Migration from Mailchimp to Klaviyo with creation of marketing automation
- Animation and segmentation of the database via emailing and flows
- Customer data analysis (LTV, cohorts)

Management and team building
Shopify Expert Klaviyo CRM Traffic Acquisition Loyalty UX SEO E-commerce Strategy Digital Project Manager Data Analysis
JACADI
France / USA E-commerce Manager
FASHION AND COSMETICS
March 2018 - July 2021 (3 years and 5 months)
Paris, France
• Reporting and analysis of key KPIs
• Analysis of the customer journey and behavior (Google Analytics, Contentsquare, AT Internet)
• Definition and implementation of the commercial animation plan in the USA / UK markets
• Management and optimization of e-merchandising, product recommendations (EarlyBirds, Qubit)
• Implementation of A/B tests and personalization to optimize the customer experience (A/B Tasty)

• Project management: participation in specifications, steering and implementation of UX/UI tools
• Traffic acquisition: SEO optimizations and Facebook Ads management
• Management of the UK e-commerce animation manager
• CMS: SAP Hybris
E-merchandising Meta Ads SEO Digital Project Management