Emilie Hytte

I support you in your CRM strategy as well as in the configuration and sending of your omnichannel campaigns

Worktech with one goal: employee fulfillment. Through our products Swile Card (meal vouchers, gift vouchers, mobility) and Swile App (surveys, messaging, group gifts, ...). My role at Swile: boost product adoption in the B2C target.

- Launch of new products (onboarding and crossboarding)

- Welcome program for existing products (strategy and operational implementation)

- Management of ad hoc / automated / transactional campaigns via Braze (mobile push notifications, emailing, in-app messages, mail)

- Lead cross-team projects (engineering, data, CSM, care, ...)

- Data: KPI definition, dashboard setup (Periscope, Metabase) and data extraction

Specialist in hearing aids, the #1 network in France

- Implementation of Adobe Campaign in France

- Campaign management: targeting and extraction via SQL, management of printing and call center service providers

- Setup and monitoring of reporting & forecasting via SQL database, Power Pivot and Power BI

- Optimization and development of new CRM campaigns

- Optimization of processes and automation of data flows (import and export into our systems)